Special offer

Online Seller Lead Generation?

By
Real Estate Technology with Home Value Leads

In the Dallas real estate market today, everyone is fighting tooth and nail for listings because our inventory is rediculously low. Overall, our inventory stands at less than 2 months, but in most neighborhoods the inventory is measured in WEEKS, if not days. I've always been an avid technology geek, so the majority of my lead generation has been done online. I have moved a lot of marketing offline, but I think there still has to be a way. So what is the best way to do online seller lead generation? 

I'm testing out a new template site that is designed around Pay Per Click ads, FB and FB ads, and Craigslist advertising. Because it is a lead capture page, there is no organic SEO benefits to the site, but it has been optimized to turn visits into leads. You can see the page at DallasHomeValues.info.

Dallas Home Values

 

I've tried other sources like Top Producer's Market Snapshot and just haven't had success with it. I don't want to buy leads from Market Leader, Trulia, or Zillow. I know others have been successful with online seller lead generation and I'm trying to find out HOW? I don't want to depend on buyer leads who just happen to have a home to sell. I do great with generating buyer leads, but I'm looking to find out how to get in front of people who don't KNOW that they can sell thier home for a great price in today's market.

Care to share your favorite methods of online seller lead generation?

Posted by

Brian Rayl

Licensed Dallas Real Estate Agent 

Co-Founder of Home Value Leads

What is Home Value Leads?

Seller Lead Generation Tool

Comments (3)

Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

I don't have a lot of experience paying for leads online.  The only thing I have done is become a paying member at Realtor.com and bought a zip code from Trulia.  Realtor.com has worked and we have closed numerous deals from leads there, but the zip code thing from Trulia is a joke.  Good luck to you!

Jun 20, 2013 12:03 AM
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Keller Williams Land Luxury Division Specialist

I hear you Brian.  I am out this week pounding the pavement contacting FSBOS and EXPDs.  They are not coming to us so we are taking the show on the road.

I am on a mission to do 10 listing apptmts a week until I get over 40 again. 

 

 

Jun 20, 2013 01:12 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

I think that Kevin hit it on the head.  These people have to see you in action.  Nothing passive seems to work very well.  You get a lead here or there... but not what you are looking for. 

I wish you the best. 

Jul 15, 2013 09:48 AM