Daytona Rising redevelopment project

Daytona Rising redevelopment project

Daytona International Speedway is about to transform itself over the next couple of years.

This historic project is driven by the speedway’s commitment to provide race fans with a world-class experience and broke ground on July 5, 2013.  Completion is planned for January 2016, in time for the 54th Rolex 24 At Daytona and the 58th Daytona 500.  The backstretch seating is planned to be eliminated by 2016 also.

Once completed, Daytona International Speedway’s new frontstretch will blend the modern amenities that today’s sports fans demand with the heritage that race fans expect from Daytona. The stadium will feature new, larger seats in all sections of the frontstretch, upgraded ticket gates, 5 upgraded and expanded entrances on International Speedway Blvd., 40 escalators, 10 elevators and 11 football field size fan entertainment areas with new and additional restrooms, concessions and merchandise locations.  Each entrance leads fans to the escalators and elevators leading to three concourse levels.  The open sight line design and added video screens will allow fans to keep up with the action on the track while away from their seats.

The new fan entertainment areas will be called neighborhoods and the central neighborhood is to be known as the world center of racing.  This central neighborhood will feature and celebrate the more than 50 years of racing at Daytona International Speedway.  

As part of the redevelopment, Daytona International Speedway will reduce its seating capacity by nearly one-third of the current capacity but provide for future expansion of seating.