Write a Better Listing Description – Be Seen Better!

By
Real Estate Broker/Owner with Kolsky Realty & Management 01311273
http://activerain.com/droplet/Y25

 

Write a Better Listing Description – Be Seen Better!

 

 

Studies and surveys show the thing a website visitor sees first and views the longest online is the initial photograph, and followed in second place the property description. Studies show that an agents’ property description is being heavily scrutinized and that viewers are paying close attention to the description of the homes amenities, square footage etc.

 

“Real estate agents’ comments, can be a turnoff or turn-on, and that’s why Realtors must be aware of how they input the homes information because the last the a Realtor wants is to be overlooked because they used all-capital text and glorified adjectives.

 

Of course, descriptive text is a main focal point for would-be buyers, and that’s why it is vital Realtors do a useful listing description. It is essential to remember, “when an agent remarks are compelling & useful they get more buyers paying attention.

 

As the Wall Street Journal reports, Realtors that use all caps to describe a property is an instant turnoff! The main reason using all caps is a turnoff is because it seems like they are being yelled at & as far as I know “no one likes to be yelled at! So please do yourself and your sellers a favor and don’t use all caps when describing the property.

 

The best way to describe the details of a home is by telling a simple story about the home. Be careful of using “real estate lingo.” The last thing you want is for readers to have deciphering issues; how do you expect a home buyer to figure out real estate lingo? It should not take readers awhile to decipher your code, just use the space you are given to describe property facts, use one or two unique feature and highlight them. You don’t have to be a professional writer, but you do have to be professional about what you write.

 

 

Do your sellers and yourself a favor when imputing a listing description, “the better you can tell a story and the less you spew-up useless information the longer you have eyes viewing the property and the quicker it sells…

 

 

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Ambassador
3,117,217
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Jon- great information.  Write your copy for those you hope will be reading it.  The photo is always important followed by the description... both have to make the buyer want to see the property in person. 

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Jul 04, 2013 01:57 AM #1
Rainmaker
54,157
George Kando, New England Realty Group
New England Realty Group - Scarborough, ME
Southern Maine's Real Estate Team of Choice

Happy 4th Jon, Good Information. I am amazed when I stumble upon horribly misspelled, vague and misrepresenting descriptions. There are  a few "lazy" real estate agents out there who don't include directions,photos with snow in July(Even in Maine, the snow has melted) or descriptions or correct information about the basics! And don't get me started on the short sale and Reo disclosure "NA's and Blanks". We all need to be working to a higher standard for our clients and our bottom line.

Jul 04, 2013 03:16 AM #2
Rainer
271,467
Dena Smith
DSmith Realtors - Irving, TX

All caps are way more difficult to read.... plus the being yelled out point. I hate when agents use abbreviations - not everyon will know what is meant and as soon as the reader gets frustrated trying to figure it out they move on.

Don't forget photos - I love the descriptions that decribe a beautiful fantastic property, yet the agent couldn't be bothered enough to post even one photo.

Jul 04, 2013 03:38 AM #3
Rainmaker
1,194,394
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Kathy~ thanks for the awesome feature b.tude I really appreciate it....Happy 4th!

George~ (happy 4th) "& by the way" I know what you mean, thanks of the comment!!! 

Dena~ USING CAPS SEEMS LIKE I AM MAD...ha ha (even-though I am not) Thanks for the comment, I really appreciate it.... 

Jul 04, 2013 03:47 AM #4
Rainer
323,872
Scott Larson
BHHS/Utah Properties - Park City, UT
Park City, Utah Real Estate News

Good advice Jon.  I am guessing that the typical property description that active rain bloggers write is pretty dang good because we are used to writing every day and I think most of us enjoy it and are relatively good at it, but if you want to be the best you always have to strive to improve.

Jul 04, 2013 06:28 AM #5
Rainmaker
511,595
Morris Massre
Pembroke Pines, FL
Real Estate Instructor Broward County Florida

Way too many agents take the listing description for granted and that irritates me as well.  You have to tell the home's story to obtain interest.

Jul 04, 2013 10:13 AM #6
Rainmaker
1,194,394
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Scott~ Great call...I think you are right "AR member get it right when they list a property...Thanks for the comment..

Morris~ the listing description is important and that is why it is vital to describe the property well...Thanks for the comment...

Jul 05, 2013 12:11 AM #7
Ambassador
1,149,387
Bryan Robertson
Intero Real Estate - Los Altos, CA
Broker, Author, Speaker

One of the things I did with a listing last year was to actually write a "story" about the property.  Not the usual listing verbage but something more artful.  It seemed to have a nice impact on both buyers and other agents.

Jul 05, 2013 01:50 AM #8
Rainmaker
1,194,394
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Bryan~ BINGO....thanks I really appreciate your comment (and btw) it is spot on...Thank you!

Jul 05, 2013 03:12 AM #9
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Jon Kolsky

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