Part of being a Digital REALTOR® is staying on top of the latest technologies, and knowing if and when to implement them.
A new one might be right up your alley. If you're not familiar with the Vine app, now's your chance. Vine allows you to create six-second videos that are easily shared within its interface. It's a newly-launched app owned by Twitter, and a great way to quickly show listings.
Facebook typically hasn't been a great format for directly marketing listings because it's more personal. People use Facebook to connect with you and, well, network. It's a great way to communicate with people you've met and to keep your name in front of them. But Facebook has often been misused by agents looking to sell, sell, sell.
People on Facebook don't want to be sold, sold, sold to any more than the person you just met at the PTA meeting wants to hear about every listing you have the moment you meet her. She might eventually use you as her agent, but not if you immediately turn her off.
That's where Vine is different. A real estate purchase is, at its core, often based in emotion. If a would-be buyer doesn't feel a connection with a house, he likely wouldn't be buying it
Comments(1)