Depending on what study you read, the average consumer is somewhere between 12 and 18 months from acting when they start researching real estate. That's a long time. Many times, when they end up on your website, or reading your blog post, it will be more than a year before they actually buy or sell a home.
How the heck do you keep up with someone over that period of time, especially when you have people that are actually interested in getting out and conducting business today? It's not easy, that's for sure. But effective email marketing is certainly one way you can try.
This whole scenario is hard enough when trying to follow up with one person over the course of a year...but think about doing this with 100 people, or 1000, or 10,000.
And so companies have figured out how to help you do this. They've figured out how to help you manage email campaigns to hundreds or thousands of people. Some of these companies do this for business owners big and small in many different industries. Some of these companies have focused specifically on real estate and the needs of real estate professionals.
So what email service are you using to send your newsletter or do follow up marketing to your leads, or sphere of influence? A great piece of email marketing could be the reason someone decides to pick the phone up and call you. Or it could be the reason they decide to take your call the next time their phone rings and 'that agent that won't stop calling' pops up on their caller ID.
We'd love if you would consider leaving a review of the email follow up system you currently use. Maybe it's one of the ones below. Maybe not. If not, see if you can find it here on the list. If you don't see it, we'd love if you would add the system you use.
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