How To Make YOUR Emails Stand Out and Get Them Read

I read another great article from RISMedia today, called "Permission-Based Email Marketing - What Home Buyers and Sellers Are Reading."

It goes in depth about how to get your emails read by your clients and prospects amid the flood of other emails (both good and spam) that they receive on a daily basis.  More than anything, I think it hits on an area that applies to nearly all aspects of prospecting...if it's direct mail, cold calling or anything else you hate doing, determine why you hate it and commit to not repeating those mistakes.

For example, the majority of agents (and people in general) hate the idea of cold calling because we've all been on the receiving end of cold callers who were really bad at it.   Instead of this being a deterrent from you making cold calls, think about how easy it really is to stand out from the crowd of bad-to-mediocre cold callers who came before you.

The same applies to direct mail.   The same applies to email.   People don't hate receiving mailers or emails.  They hate receiving BAD mailers and BAD emails.   Think how easy it really is to make yourself stand out with dismal competition like this.

More than anything, people don't like being disrespected or feeling like you're invading their space.  That's easy...just ask permission.  More and more people are preferring email over direct mail and even phone calls...with permission.  Check out the article for some really nice tips on how to do this:

"Permission-Based Email Marketing - What Home Buyers and Sellers Are Reading."

My dad always told me "If you want respect, you have to give respect."    If you're having trouble getting results from any of your marketing efforts, ask yourself "Am I making the first effort to show respect, or am I expecting people to respect me because I have a license?"

In the end, your license means nothing if you're not using your knowledge in a way that earns respect from your clients and prospects.  If someone really respects you, they will do business with you either now, in the future, or maybe both.