When you create flyers or other marketing materials for your listings, do you include the price of the home? There are several schools of thought on this, and everyone has their opinion. Allow me to give you mine, and I'd love to hear yours as well and the reasons you believe as you do.

I support putting the price on my flyers. Many agents say "if you omit the price, it will give the prospect a reason to call." While that may be true, I also believe that it can annoy the consumer, as they are not stupid, and know why the price is being left off. There are far better things I can do to get the consumer to call me. And, with the plethora of information online, it's not hard for the buyer to find the price anyway. I believe ommiting information is annoying (maybe because that's how I feel when I'm in the consumer's shoes).

I have produced material both ways, and don't find that the quantity of calls (and certainly not the quality of them) goes up when the price is not there.

What do you think?