A new report from Zillow.com shows home values dropped nationwide by 3%. Chief Financial Officer Spencer Rascoff discusses which cities saw the largest declines.
Time for little cold water on the face for those that have obviously been asleep for oh..the last year. Hey times are tough, I don’t need to rehash all the media hype of the last several months however, todays news has continued with fact that Mortgage Applications volumes decreased this last week in large part because the interest rates started creeping back up again. The Wall Street Journal reported on Zillows market data from Monday, that outlines the Bubble Areas of California and Florida. Basically, they reported that prices are still falling and may continue to fall more.
So where does this leave the home owner that really wants to sell their home ? Well first off you have to be really motivated to sell. Yes it is difficult the house you are selling was to bank role your retirement plan and so you have a certain number that you feel you have to sell at. Sound familiar ? If this is you then you had better get your head out of the sand. Either take your home of the market and forgo that retirement plan for a year or two or reduce your house to what your Realtor says it should sell at. And even then you need to be prepared to lower the price even more again.
That is if you want to really sell your home ? Now maybe you don’t have retirement in mind, but you wanted to profit from your sale. Who doesn’t ? However, if you have had your home for some time, you have a lot of room to work with. It is unfortunate that homes are over valued. And yes that means the very one you are trying to sell now.
You can read more of this article by the WSJ concerning your R.O.I. here:
As I am writing this, I am also reminded of an article I read in January’s issue of Realtor Magazine discussing this issue of Realtors Getting Sellers to Get Real. They did cover both ends of the spectrum and covered unrealistic buyers expectations too. The larger issue that we face here in Florida is the fact that our homes are over valued. It is not personal, believe me, we bought into a new home at near the top of the market. If we had to sell today we would loose a lot, but that’s just what the market bares right now and being realistic is the only way to keep moving forward.
If you are a Realtor and have “clients who won’t budge from unreasonable thinking,” then you may have to try an alternative approach then the one you are currently using. One of those items that I find no one has mentioned is the use of BLOGS. Yep, give them the web site address here or email them the link to this article. They can get mad as hell at me, but I have included the links to the statistic within this article.
I can’t say it any better then then this “When you have clients or prospects that are being unreasonable, it’s your job to help them revise their expectations based on the market reality.”I have to give credit where it’s due. This quote is from Kelle Sparta’s article that I mentioned above. (Kelly is the author of The Consultative Real Estate Agent).
In closing, it appears that the signs of denial for Sellers are still all over the map here in Florida and California. . Inman news covers it fairly well in their article entitled Denial: Didn’t we do this stage already ?
That is the point that needs to be detailed to them. Many are very stubborn and want what they want. They don't give a hoot what the market is doing or what the comparative home down the street sold for. They need education. Another area that we are using is our listings details. If a home is getting a lot of views but no buyers it's more than likely because the price is too high for that area. If the seller does not want to face the facts then, the house should come off the market.
We are all guilty of taking listings that have been through several Agents this year. What makes us think we can do a better job, if the Home Owner is stubborn and unrealistic ?
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