J.D. Power Study Examines Buyer, Seller Satisfaction with Real Estate Companies
For the past 6 years the ubiquitous marketing information services company J.D. Powers has measured customer satisfaction within the Real Estate industry. The study actually measures satisfaction of first-time and repeat home buyers and home sellers who primarily use the nation’s largest real estate companies.
For the home-buying experience, the study measures: agent/salesperson; real estate office; closing process; and variety of additional services. As for the home-selling experience, the study measures: agent/salesperson; real estate office; closing process; marketing; and variety of additional services.
Key Findings
- Overall customer satisfaction with real estate companies is higher among repeat versus first-time customers.
- The real estate market has experienced an increase in foreclosure and short sale transactions during the past year.
- Customers are more loyal to their real estate company than to their sales agent.
To read the entire report for more specific information: J.D. Power 2013 Home Buyer/Seller Satisfaction Study
The study does not include smaller real estate firms and independents that are successful in their local markets. And I find the last finding surprising in that most Realtors believe that it is the individual Realtor to which most clients are loyal, not the company.
Comments(4)