Video marketing has gained a huge following in the past few years. To get a massive reach, everyone is looking for a way to get their video to go "viral". That's awesome if it happens. In the meantime, though, here's some sound advice for making video marketing part of your strategy today.
- Tell Your Story - Give them an authentic feel for who you are. Tell them why you started your career in real estate and where you feel the market is heading.
- Do a Search - If you're short on content ideas, do a search on YouTube and write down topics you find interesting in other people's videos. Then create your own video in your own words.
- They Can't See it if They Can't Find it - Keywords, titles and descriptions are an all-important factor in getting your video to be highly searchable.
- Timing is Everything - These days people have very short attention spans. It's your job to capture their interest quickly. Unless you're doing a tutorial video, it's important to keep it short and informative.
- Who Likes Commercials? - Most of us avoid commercials on TV. So, why would you want your video to sound like one. Instead of promoting yourself and all your wonderfulness, make your videos about your industry, events and other happenings in your marketing areas. I promise you'll get a much better response.
- Be Consistent - Create videos regularly. Choose a topic and make several serial videos. People will subscribe to your videos if they know you've got something great to tell or show them on a regular basis.
- Quality Counts - It doesn't take a lot of expensive equipment to create a high quality video. Most handheld devices create a clear video. Just remember that the image you want to portray in your videos is one of quality and focus.
- Success Stories - Invite past clients to share their experience with you. If they're a little camera shy, try using an online service like Animoto to create a video with their testimonials.
Using video as part of your marketing plan, has the potential of creating some pretty amazing results. Review these tips and choose at least one to get started or improve the way you are currently marketing your videos. Then, share your successes with us!
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