One of the most common issues I come across with agents and their online presence is total dissatisfaction with social forums. Most agents who express this simply don't understand the role social forums play in the big picture. In addition, they tend to believe that social forums, lead generation and the like are replacements for the old-fashioned art of meeting people.
Alas, they are not.
What they do, when used properly, is augment all of your other efforts. Let's face it, if they can find you pretty easily online it lends more credibility to your email drip campaigns, your direct mailers and even your phone calls.
A nice article on this came to me in my email this morning: Social Media Profile Marketing - 5 Steps to Being Found Online.
Barry Hurd does a really nice and concise job illustrating how social marketing works, how to establish a stronger presence online, and how just simply having a website is not nearly enough. You have to actively and consistently let people know who you are and drive them to your site or sites online.
One simple online presence isn't enough...you have to have many. And you have to link them together. My favorite quote from the article is when Hurd says "if you want to be on top of the pyramid - you also have to be on the bottom."
Please take time to read Barry Hurd's article. It's full of great strategies.
Read the article here: Social Media Profile Marketing - 5 Steps to Being Found Online.
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I read the article as well. Good info with links to a few more of his articles.