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When I entered the real estate business in the 1970's, a common practice was to identify those among your family and friends who would "talk you up" to potential clients. These individuals were known as "bird dogs" and would be rewarded with a crisp new $100 bill after the close of escrow for every successful lead they gave us. While this may not sound like a large amount now, but back then it was equivalent to about 14% of our commission on an average selling house. In today's dollars it would be around one thousand dollars on a $400,000 sale - no small amount! RESPA was subsequently passed by Congress which forbit the payment of referral fees unless actual services were performed. This law effectively put the "bird dogs" out of business. 

With the recent large influx of new agents we are seeing all types. Some are only investors joining to buy properties on the MLS "at a discount" with no intention of actually listing and selling property for others. Some have "real" jobs at the same time and only wish to "pick up a few extra bucks".  Many, due to lack of knowledge and experience, will be lucky to close one or two transactions a year with a low commission split.  Without question, most of these agents will not be in our ranks in a few years.

So I got to thinking - since a salesperson must be employed by a broker who exactly is hiring these "agents"? It then occurred to me - the agencies with 100 - 150 agents on their roster, and only 60 - 80 closed transactions annually on the MLS!  None of these "agents" are given an assigned desk, floor time, training, or direct broker coaching which were all standard practices when I first became an agent.

I  then suddenly realized that the "bird dogs" are back - only now we call them "agents"!  What a neat way to get around the law and pay referral fees (only they're called "commissions").  The hiring brokers could care less if their "agent - bird dogs" really succeed, they just want their friends, relatives, and business associates as clients like we did with our bird dogs. 

Thoughts?

 

5 Comments on Are some Agents really just "Bird Dogs" for Large Agencies?

Dan....

I have not heard the "Bird Dog" expression in many many years :)

You got my attention with that one. Yah. Maybe that gives away my age :)

My thoughts? Well I had not made this connection. But you are right. That is exactly how things in this business have evolved. We have waaaay too many "Bird Dog" sales people in this business. Makes me miss the good ole days when sales people were actually sales people :) I could go on and on about this topic. But, I won't. Why? Because this is your Blog Post not mine :)

 

 

01/24/2007 04:09 PM by "The Lovely Wife"...Broker Bryant's Wife... (Co-Owner Tutas Towne Realty, Inc.)


Dan,

 Thank you for your honest comment and advice on my blog. I appreciate it when I get advice that will actually help me in real estate, and not turn me into a "bird dog"! I'll take your advice any time you feel like giving it.

Thank you again.

Adam

01/29/2007 06:51 PM by Adam Forney (First Realty GMAC)


 A broker worth his salt will realize that training his agents to be in his best interest.   If a deal never close, he never gets paid.  It would do a broker well to invest in his agents.  Technically, I guess you can use the term “birddog”.  I was told that your broker should be your best friend, his help could be the difference in you get paid or not.

Internet Marketing Technologist

10/17/2007 10:27 PM by Find a Notary Public | needAnotary (QEC Internet Services)


I refer to this model as the "turnstyle brokerage" where the broker keeps bringing new agents through the turnstyle to get their one or two SOI deals.  I assumed it had been around forever.  It's a numbers game.

Thanks!

Frank Jewett

12/19/2007 05:28 PM by Frank Jewett (tech4REpros)


so let say investor buys the house on a reo's, shortsale, foreclosed, etc.   at 400,000, appraised value at 500,00.00, how will be the the bird dog commission?  if i scouted the property that went into shortsale, then i found the buyer and it  is ALL properly disclosed, and you find the investor, and i have an approved buyer,,,,and refund all investors downpayment????  What i think a bird dog is a good negotiator, a good partner in this wild RE condition, maintains the value of the properties, etc etc, can some one call me if you have investors that can make more money for themselves,,,i have renters too that is debt free,,,,,,,,i love working for a law office

05/19/2008 02:46 AM by Ricky


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Real Estate Brokerage: Dan Bales, Broker
Dan Bales Broker/Owner GRI RECS e-PRO
San Jose, CA
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Dan Bales, Broker

Office Phone: (408) 267-8168
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