Blogger burnout is the feeling that blogging is no longer worth the effort. Taking the time to develop unique content for a blogsite no longer outweighs the perceived pain of the effort.
Burnout comes from one of three reasons: The blog is not successful enough of a marketing effort, the blog is too successful as a marketing effort, or you haven’t paced yourself (too much, too soon). Sure, outside life and business issues may have a crippling effect on one's passion and availability for blogging, but this should not be considered a burnout as much as a distraction.
If your business blogging effort isn't paying off based on the expectations you had set, the willingness to keep the pace starts to seem unreasonable, even unnecessary. The lack of results can seem like you are shouting into a hurricane; the effort is great but the reaction is next to none.
If you are burning out due to lack of success you probably fall under any combination of the following
Your expectations of success are not in line.
I preach, "If you write it, they will come" - But don't think for a second that there isn't a formula tied to it.
Your content is not focused enough
If your content is all over the place, your audience will lose interest. Without having an expectation of what you will be delivering on a regular basis, your readers will return irregularly. You build trust by educating your audience on their needs, waiver from this and they will be educated elsewhere.
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Well, I suppose if one gets tired of blogging, the new craze is to pay someone to blog for you. And if your paid blogger runs out of material, you can take other people's blogs and reconstitute them, change a few key words, and Voila!~ New Content! And then at some point, you can pay someone to read your posts, and comment on them, helping to give your blogsite the appearance of viable traffic.
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