Getting an email address from a prospect is essential to internet marketing success. It almost guarantees that you will be the one they contact when they are ready to use your services. People tend to be a little timid of giving up their email information in fear of getting bombarded with useless emails in which they have no interest. With Internet marketing being what it is, people get far too emails already.
So, how do you get someone to trust you enough to sign up to your email list? Here's three essential things they need to know.
- What's in it for Me? - If someone knew they would be getting something of value that they are really interested in, they'd probably sign up for your list. However, if you're offering information on bird watching and they're not interested, they definitely won't sign up.
Craft a great offer. Make sure they know that when they sign up, they'll be receiving something of value as well as something that they're interested in. The higher the perceived value, the more likely people will be to give you their name and email address.
- Who the Heck are You? - With so many "experts", how do they know who to trust? Visitors want to know what sets you apart from everyone else and why they should believe your expertise claim rather than someone else's.
Showcase your experiences, qualifications and results. Letting them know what you've done in your career gives them the security to leave you with their information.
- Spam is for Eating - Prospects want to know what you'll be doing with their email once they give it to you. Will you be selling it or emailing them daily with useless information? Or, can they count on you to give them good quality content once or twice a week?
The bottom line is they want to know they can trust you enough to give them the positive experience you've promised. Add a couple of lines telling visitors you'll never spam, their information will never be sold and that they will only receive your emails as frequently as you stated.
Let email prospects know what they'll be getting, why they should listen to you and what you'll be doing with their email address. When visitors feel secure about these three things, your conversion rate will increase.
Comments (48)Subscribe to CommentsComment