
Over the past several months, I've been working to get back into real estate sales, with much frustration and tons of setbacks I might add. I don't remember it being this hard when I originally got into sales. Oh, wait. That's because I didn't know then what I know now.
Everything I do now is done with an ultimate goal in mind, to create a system, a word I didn't understand in the beginning.
As I've worked through the initial phases of getting this off the ground, I remember being a new agent and being clueless about what I was doing. I remember everyone saying things like, "This first year is all about learning." I heard foreign terms and phrases like:
- Prospecting,
- Lead Generation,
- "Out in the Field,"
- Farm,
- Conversion Rates,
- Tracking,
- Listing Presentation,
- Qualified,
- Motivated, and
- Systems.
*Hand in the air* Wait. I have a few questions. I'm supposed to be tracking something? What do I track, and what do I do with the numbers once I have them? What is "out in the field," and what do you do there? What is a system, and where can I get one?
The whole experience was completely confusing. It's no wonder the turnover rate in this industry is so high. On top of all this, new agents need to actually learn how to do their jobs - what's involved in the closing process, how to operate the MLS system, office policies and procedures, etc.
I think new agents aren't really thinking about prospecting and generating leads at all, even though it's the main thing they should be doing. Most of them haven't ever heard of these things, let alone done them. They're just thinking about carting buyers around to see houses, only to be hit with the reality that it's just not that simple.
Now, this whole experience has been overwhelming at best, but it was very necessary. My systems are in place, and my confidence level is so much higher than when I first started my career. That whole "fake it 'til you make it thing" just isn't for me. I have to have a firm grasp on what it is that I'm doing. I actually feel like I "have it together" now, which is way more than I could say as a new agent.
I'm not sure what brokers could do to reduce some of the turnover, but I think having a complete, well-documented system in place might provide a good start. If agents could run through the "process" from start to finish, some of this "foreign" terminology and jargon might actually begin to make sense.
Granted, most brokers have a training program that is meant to do this, but I think it only touches the surface.
Hey Amber..Congrats on getting back into the nitty gritty:) You are going to be great! It will be interesting reading your journey and the new things you learn. Please share often!