How To Come Out on Top...ONLINE!

It's not rocket science. It's easy. All of you can do it.

Yet so many of you don't.

I'm a great believer in consistency. I also believe in leadership by example. And then there's serendipity, which brings us to this blog posting.

I teach my agents the importance of not just having a blog and a website, but the importance of being active online and keeping your online presence fresh. This concept was never more clear to me than yesterday.

I Googled my name yesterday and found out I'm a scientist, a university professor (for 2 universities), a professional soccer player, and a bicycle expert among other things. I then Googled "mark boyd coach" and I was in the number 1 and number 2 spots...all because of my ActiveRain blog!

I bring this up for one simple reason...I've only had my ActiveRain blog for 4 weeks and I'm at the top of this Google search. I didn't do anything out of the ordinary. All I've done is at least one blog posting per work day. Sometimes more than one, but consistently at least one.

Having a web presence takes consistency. If you have a blog and it's not doing anything for you, look at the effort you put into it. What you give is what you get.

If you have a website and it's not doing anything for you, look at the effort that you put into it. What you give is what you get.

We're not talking about moving mountains, we're talking about making an effort to communicate with your audience/client base every day through your blog or website...or both. If you do this, you can be at the top of the search engines, too. Try it for the next 3 weeks yourself, then try Googling "your name realtor" or "your name agent" and see what happens.

I can't guarantee anything, but if I were a betting man I would bet you will be pleasantly surprised by the results. The REAL secret to being on top online is to be active with your online presence. Search engines love fresh material. Just be consistent.

And remember...if you do something every day for 21 days, it becomes habit.

Posted by Mark Boyd on 02/15/2008 10:18 AM

Comments (5)

advice, marketing, planning, strategy, service, success, client loyalty, website, seo, online, social

5 Comments on How To Come Out on Top...ONLINE!

Great point. Thanks for the tip. I am understanding the power of blogging more and more as time goes on.

02/15/2008 10:35 AM

by Kirk Williams, #LMA 510-LO-32537 (Independence Mortgage Services)

Thanks for the posting! It does work, I have noticed the same thing!

Best wishes to you in 2008!

Joyce Logan, Realtor, Westerville, Ohio

02/15/2008 10:36 AM

by Joyce Logan (Real Living HER )

It is just like everything in life once is not enough to make you an expert.

02/15/2008 10:43 AM

by Terry Westbrook ~ Realtor(R) Grand Rapids Mi Ada/Cascade Real Estate (Five Star Real Estate, LLC Grand Rapids , MI)

Oh God, that word...consistency...it's up there with focus! You are right. I have taken my website from 21st to number 9 in 2 weeks (searching keywords: bellingham homes for sale)!!!!!! All I have done different is Blog...consistently!!!

02/15/2008 10:58 AM

by Elaine A. Cook-Connect Realty (Connect Realty.com)

Guess I am fortunate that I have a unique last name. When I googled just my name, I had the first 3 pages of google. Surprised at where my name showed up tho, who needs to know I was present for my homeowners meeting last year? :) However, I agree with your article, just the few blogs I have done for Active Rain, had my Active Rain profile as the 4th item after my websites. Thanks for another great post, Mark!

02/15/2008 11:39 PM

by Krystine Shonfelt, REALTOR, Marietta, GA (Re/Max Westside)

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