I don't think I need IDX. Leads from Aggregators are Driving me NUTS!

I sell land and getaway homes and cabins in an area near Seligman, Arizona, that is primarily recreational. I am a member of the Prescott Area Association of Realtors (PAAR) which covers most of Yavapai County, Arizona. PAAR covers the Seligman area best but not exclusively.

I am finding that the IDX feeds do not pass the information necessary to communicate about these properties efficiently. The biggest offendors for me is Realtor.com, Trulia.com, Zillow.com and Landwatch.

I am spending way too much time answering stupid questions that I would like to convey in my on-line postings. Many of the "prospects" who come via IDX are not really interested once they get the answers for their questions.

For instance these are some of the questions I get. 

• Is on-the-grid electric power available?  (answer is most often NO!)
• Is there well water there?  (answer is most often NO!)
• Is the property on a sewer system?  (answer is always NO!)
• Can I hunt there?  (answer takes a LOT of research!)
• Can I target practice there? (depends on lots of factors)
• Is the property in a home owners association (HOA)?   (answer is most often YES!)
• How far is it to Walmart, Trader Joe's or a supermarket? (more than an hour's drive)
• How much dirt road to get there? (sometimes as much as 15 miles)
• Why can't I find it on Google Maps or Mapquest? (roads are not generally named)

I am shifting my efforts away from depending on IDX listings and toward providing my own BRANDED content. I sell over 90% of my own listings. I try to cooperate with other agents and brokers but very few will take clients into the areas I work. I pay referral fees, mostly for the Buyer's side.

I have been using Tourfactory.com and I am starting to use Realbird.com and it looks like it will be a great help in spreading my non-IDX BRANDED content and in building my branded presence. I have over 50 listings, so whatever I do is a really monumental effort.

I would very much appreciate any feedback I can get on how to shift away from dependence on IDX.