One of my favorite saying for clients is this – make your web site work for you instead of you working for your web site. I get a lot of clients who want to do more for their web site, get more business, more exposure, more traffic, etc, yet just not sure how to go about doing it or in more cases than not, just don’t have the time to make it happen. In fact, once we do an analysis of their web site, our client is more excited about what can be done for their site than when they first met with us.
Last time, I talked about writing articles about your industry to post on your web site, forums or other areas on the net i.e. Face Book and Active Rain. Here’s another secret that you can use to your advantage to get more exposure for your web site – youtube.com. YouTube slogan is simple – Broadcast Yourself. Think about that for a second – broadcast yourself. What a great way to add a commercial or two or three about your business and what it is you do. And it’s fairly easy to put together a homemade video or a slideshow and upload your commercial to YouTube, although I highly suggest hiring a professional to help you with your video. Building your business with YouTube is a great way to get exposure with video and sound, while maintaining a small portion of your budget. It adds marketing value to your online presence and brings life to your otherwise colorful static web pages and still photos of your product and/or services. And not only can you publish it on YouTube - you can also add it to your web site as well, like your press release section.
Though, don’t expect a huge following or large numbers of viewers watching your YouTube commercial. Unless your commercial is very creative or sexy with some sort of content, your YouTube commercial is a small portion of your marketing plan and with the cost it takes to make your commercial, you can expect a small viewership. However, make it a part of your marketing campaign; it’s a great place to make a start and the impact can aid to the success of your business.
Thanks for reading!
G4 Productions
http://blog.g4productions.com
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