I blogged about this home last night with the RES, The first of 50... Working with what the builder already has & making it work!  The home was already full of inventory.  The management company (and the manager's wife) have done a lot of watching HGTV and felt that the home really would show better staged.... YAY HGTV!  The problem is that after getting a pretty good start, they didn't know what to do.

Internet search .... finding that one of my two websites usually comes up in the first slot (with the second one right behind it) he did a little looking and liked what he saw...... We set up a meeting and went through the property, we discussed their needs not only for this property, but the next few years worth of spec building.  A plan was created, contracts signed and a few days later this is the transformation....

   

When buyers want to spend $600K on a home, typically they want a dining room large enough to entertain in.  The current set up was not especially condusive to this.  We removed the light fixture (they will be rehanging it) since the current location would not have centered on the table.  We didn't want to be confined to the tiny area that it appeared to be contained to. 

We used side by side seating (we often do this) because you can clearly see that 6 people could fit at this table BUT the room does not appear crowded by actually adding the other 2.  In this photo you can see that you could add an even larger table & rug if you wanted to.

   

The sofa and loveseat were out of style and felt very dated.  The least expensive option was to slipcover them.  (This is island territory, so it works!)  We also added a seagrass rug, coffee table, end table, lamp and a few throw pillows.  (A TV was added above the fireplace also, but not before we took the photos.)  We had considered adding curtains to the outside windows, but decided against it because the windows are fully surrounded with molding.  Curtains also may have interfered with the built in bookcase.

   

The management company brought int he rug and the bedding after our walkthrough.  Our job was to then finish the room with pillows, art, lamps and accessories.  I think the final product is very 'beachy' - soft and comfortable. 

   

Gold is not an accent that we typically like to find in homes (particularly new construction) anymore.  The management company did a good job by adding the gold & mother of pearl mirrors.  We softened the gold punch by adding yellow orchids, fluffy natural bamboo towels, greenery and richer gold accessories. 

   

The management company added all the furniture after our consultation.  We wanted to make sure that we had 2 separate areas for seating since the room was quite large.  I think they did a great job all on their own!

----------------------------------

Proud sponsor of the 2008 Realtor of Distinction Luncheon at CTAR's Plugged In Conference.  Join us for our Staging Workshop at the conference! 

2007 RESA Staging Innovator of the Year nominee

2007 RESA Professional Stager of the Year nominee

 

----------------------------------------------------------------------------------------------------------------

First Impressions Home Staging & Interior ReDesign is a nationally award winning company owned and operated in Summerville, SC a suburb of Charleston, SC.  We provide high quality staging for both occupied and vacant homes in the greater surrounding areas and beyond!  For more information please visit, www.WeStageSC.com.  If you are interested in learning about making Home Staging your profession, please visit, www.StagingAndRedesign.com for more information.

 

10 Comments on A builder's inventory - making it work ... the hows and whys

FEB
15
2008
Melissa: Thank goodness you didn't have to work with anything too horrible - and how fortunate the builders are to have you on board!  I understand your point about the side-by-side seating in a dining area - now I get it and may have to use it!  Thanks - Julie
5:24pm • #1
216,758 Points 6 Featured Posts Outside Blog
Julie - no, it wasn't hard to work with what they had at all.... it just needed a little bit of help pulling it all together! 
8:16pm • #2
107,013 Points 1 Featured Post Outside Blog
Melissa, I know the builder really liked what he saw when you were finished!  Once again- Im in awe of how you do it all- so WELL!
9:38pm • #3
FEB
16
2008
216,758 Points 6 Featured Posts Outside Blog
Marci - Thanks!  Coming from you that is indeed high praise....
10:06pm • #4
FEB
23
2008
113,505 Points Outside Blog

Thanks for the explanations, Melissa.  I especially liked your technique of working with that bathroom gold, by not fighting it, but complimenting it softly.

Kathy

3:40pm • #5
215,082 Points 5 Featured Posts
Melissa, nice job.  Big difference on the porch.  It has that home town, Andy and Opie, charm!   Very inviting.
7:50pm • #6
216,758 Points 6 Featured Posts Outside Blog

Kathy - Thanks!  Sometimes it is important to work with what you've got...

Sharon - John's Island feels very small town, so I'm glad that feels conveyed to you!  Don't you just feel like sitting down with some sweet tea & enjoying the afternoon?

10:56pm • #7
FEB
24
2008
145,285 Points
Melissa, have I told you before how much I love your work.  Would you please comment on my blog Dream Along with Me.   I want that shell mirror for my place, it would be perfect.  The bathroom fixtures are chrome with touch of gold and aren't in bad shape so they have to stay for at least this first year and that mirror would be the highlight of the room with the tropical, beachy attitude. 
1:52pm • #8

Melissa, Once again you did a wonderful job. I really want that porch! nothing says welcome like a well dress porch...I used to have one...uhhhh.....memories

7:48pm • #9
FEB
25
2008
216,758 Points 6 Featured Posts Outside Blog

Ginger - Unfortunately the builders put the mirrors in so I don't have any idea where they purchased them. 

Kimberly - Thanks!  Here in Charleston they are particularly a big selling item. 

8:29am • #10

This blog does not allow anonymous comments

 
Rainmaker_large

Melissa Marro www.StagingAndRedesign.com www.RedesigningCharleston.com

Charleston, SC

More about me…

First Impressions

Office Phone: (843) 822-2622

Cell Phone: (843) 822-2622

Email Me

Get great free widgets at Widgetbox!


Links

Archives

RSS 2.0 Feed for this blog

Find SC real estate agents and Charleston real estate on ActiveRain.