What do you say when someone asks you what you do?
If you sell real estate, you may be tempted to say just that. From there you're hoping that the person will ask questions and allow you to expand your answer.
So why not expand it without being asked?
I'm not suggesting you ramble on, but that you simply give a short answer that conveys specific information.
For instance, if you sell waterfront homes you could say "I help people buy and sell homes on the (name of body of water)." If you primarily sell suburban homes to young families, you have to be careful about discrimination, but you could say "I help young families and others who want to get out of the city find just the right homes in our suburban subdivisions."
If you're a listing agent, you could say "I list and promote the sale of homes in the suburbs north of the city." Or perhaps "I'm a real estate agent specializing in listing and marketing new construction."
With just a few words you can identify both your niche market and the geographic area where you work. And since that's more specific than "I sell real estate" you're much more likely to get a positive and interested response.
Remember, when someone asks the question, you do need to ask them the same question. And then, if the answer indicates a business that you could either use or recommend, ask more questions and ask for their card. They'll almost always ask for yours in return.
The best way to get people interested in you is to first be interested in them.
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