Special offer

A Very Strange Grand Opening in Priest River, Idaho

By
Services for Real Estate Pros with Marte Cliff Copywriting

convenience storeOn Wednesday the weekly newspaper came out - with a full page ad for a new business opening in town. 

We'd seen activity in that building, which was once the feed store, and we'd wondered what they were planning. So here was the answer: A convenience store, arcade, restaurant, and bar. 

The grand opening was on Saturday, with free hot dogs and a free draft beer or soda pop.

We seldom go to town on Saturday, but thought it would be fun to see what they'd done, so we picked up our neighbor and got to town about noon. We were shocked to see very few cars in the parking lot, but we soon saw why...

There was no party - nothing to see - no reason to stick around.

The conveninence store end of the building was finished - the shelves were well stocked and it was clean and bright. Out on the porch there was a hot dog cart and when we went inside a young boy asked if we'd like a hot dog. We said maybe later, after we'd seen the rest of the place. 

So, off we went to the other end of the building. The first thing I noticed was a lock box on the door knob - strange. Inside there were people walking around picking up electrical cords, sweeping, etc. On the bar were boards and boxes. 

I said "It looks like they're still working" and a gentleman nearby said "Oh no, we're finished." OK, if you say so. 

Even though I felt like I was being pushy, because no one seemed to want to speak to us, I asked who owned the the new restaurant? place. The man said "I do." Then he did introduce himself. I think he said Trevor. No last name. I asked where the restaurant was and he looked startled - there's no restaurant. I didn't ask about the arcade. 

We went back outside and the men went to get a hot dog. I stopped to call my son and tell him never mind about meeting us there for lunch. Then I went to the hot dog stand. The boy told me the buns weren't actually warm, was that OK? Sure. Then he looked into the hot dog container and pulled out one that had been there all day - it had almost turned white. He put that on a bun and handed it to me.

It went in the trash when we got to the grocery store. 

Driving along we were asking ourseves if we had read the ad correctly - all 3 of us said "Yes, it said restaurant."

So when we stopped for burgers I asked if they had this week's newspaper. No, it was gone, but when I mentioned the grand opening, the girl started telling me all about it - including the fact that the bar and restaurant had opened at 11 a.m. She really didn't want to believe me when I said we had just come from there - and there was no restaurant. 

So... who messed up? The person who wrote the ad? The newspaper? Whatever - a full page ad costs a few hundred dollars, and it was definitely wrong. 

Since first impressions do matter... I'm thinking that a wise business person would get everything finished, open for business and work out the last minute kinks, and THEN plan a grand opening. 

What do you think? 

 

Comments (8)

Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

No restaurant, huh? 

Are you sure you would want to eat there if there were one???

Aug 18, 2013 05:02 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Well - In the years since it was a feed store it was a restaurant. So, supposedly the place is no longer crawling with mice and layered with 100 years of dust.

Right now it had been vacant for 2 or 3 years, and who knows what kind of remodeling they've been doing inside. They did a beautiful job reapainting the exterior.  

Considering everything, probably not. 

Aug 18, 2013 05:49 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

That is a sad statement on a lot of levels about the not-so grand opening of this place.  Attention to detail is everything in business.

Aug 18, 2013 06:37 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Chris Ann - It is sad. It's obvious that they've spent a lot of money. They should have waited for the grand opening instead of getting off on the wrong foot with the community. 

Aug 18, 2013 08:24 AM
Nancy Laswick
United Real Estate - Phoenix, AZ
Your REALTOR® For The Valley Of The Sun

Marte, you may have stumbled into a real life episode of "The Twilight Zone" did Trevor have any resemblance to Rod Serling?

Aug 18, 2013 09:18 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Nancy - Yes, it was strange. But no, he was a nice looking young man - probably early 30's. 

Aug 18, 2013 02:34 PM
Roy Kelley
Retired - Gaithersburg, MD

Thanks for sharing this story that is a good reminder that first impressions may have a major impact on future business.

Aug 18, 2013 08:35 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Roy - They certainly can, and that was a poor move in a town like this one. We see far too many businesses come and go before we ever get around to stopping in to see what they have to offer. Now the people who attended that opening may never go back. 

Aug 19, 2013 01:11 AM