Wow!  8:30 a.m. Saturday morning and my cell phone is ringing.  I answer and a man starts talking about a 3 bedroom house with a white picket fence.  Being a little early in the morning my mind is still groggy and I was thinking he saw a property that was listed that he wanted to take a look at, but I knew none of my listings fit this description.  Still confused, I finally asked him where he got my number.  He said, "From your ad in the paper."  What ad I'm thinking??  Oh..... I DID have an ad in the paper.  I got a call ALREADY???  8:30 in the morning on the first day it ran!!!  This is too good to be true!  I have first page ranking on Google under Portage Lakes Real Estate and I get quite a few buyers looking for lakefront or lakeview properties.  Being it is the first of the year, I'm always reading up on new ideas to generate business.  I came across one that said to have a quick call to action ad.  So I decided that since I have 4 buyers right now who are looking for lake properties and haven't found what they are looking for, I'd do a Wanted ad.  My ad says, Wanted - Lakefront or Lakeview Homes. I have Qualified Buyers!  I figured what the heck, maybe I'll get a call, find a house for my buyers or possibly get a listing from it.  Not realizing how quickly it might happen.

It gets even better!  After speaking with the guy for awhile, I find out that he has a total of SEVEN homes between he and his brother that they will need to sell in the next year or 2, so they can retire and head south.  Granted they are all little cottage-type homes, but this could be a BIG deal if I can get the listings and then also receive a few buyers off of it.  All because of a little $25 ad!!!  I'm meeting with him next week.

Update -  I received ANOTHER call from a man who bought a lakefront property at a Sheriff's Sale that he was working on fixing up.  He said that he was putting about $275k into it and it would be selling around the $400k - $500k price range.  He then mentioned that he wasn't sure he even wanted to sell it, BUT if I came across any fixer uppers on the water to let him know!!!!  Ha!!  I may have even gotten another buyer out of the ad!  Woohoo! 

 

 

 

9 Comments on Short but sweet ad gets a call! - update 2-17

FEB
16
2008
1 Featured Post
Nice!  Did you run the ad in the local paper or on the internet?
11:28am • #1
7 Featured Posts

Groggy or not, that was a nice way to begin your weekend!  It was certinally a good idea to do a little more to find some more homes for buyer clients to look at.  The really savvy part was using older media to get the attention of an older segment of the population who still look at newspaper ads, and who would likely be thinking of selling property they have owned for a while.

11:30am • #2
1 Featured Post
Good for you.  Sometimes the simplest things is all it takes!
11:35am • #3
JULIE - Yes, it was just an ad in the Special Real Estate section that comes out in Sat's local paper.
11:39am • #4
150,501 Points 9 Featured Posts Outside Blog
Tara - It will be a double win when you're able to match one of your qualified buyers with one of the homes they need to sell.  Happy Saturday!
11:40am • #5
121,530 Points 6 Featured Posts Outside Blog

How wonderful to get a response to quickly!  I, too, am wondering - was this on the internet or in the paper or somewhere hard copy?

11:52am • #6
Tricia - It was in the local paper in the special Real Estate Pull out section under the Portage Lakes heading.  I'm thinking about doing it in an even more localized newspaper that is more focused in the Portage Lakes area. 
12:50pm • #7
Tara, it looks like you hit the jackpot by running that ad.  Hopefully, this client does sque the number on futre response from the ad.
2:58pm • #8
257,948 Points 1 Featured Post Localism Sponsor Outside Blog Hit Router
I have been thinking about doing a call to action ad and now you have just convinced me to do it for next weekend. Congrats to you!
3:21pm • #9

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Tara Branz, ABR, Portage Lakes Real Estate, Stark County Real Estate

Canton, OH

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Address: 4200Munson St., Canton, OH, 44718

Office Phone: (330) 492-9278 x 127

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