Special offer

How Your Offer To The Seller Can Impact Negotitations

By
Real Estate Agent with Helen Adams Realty 266836

 

The housing market in Charlotte, NC. area is no different than it is in other parts of the United States.  WE all went through a downturn where buyers were buying homes for significantly less than the sellers bought it for and now we have reached a point in the upswing where it seems like it is balancing off for the long term.

  But that leads me to the question.  Do you still make a low offer on a house in the current market?  And if you do how will that affect your negotiation power?  A lot depends on the seller and the type of seller you are dealing with.

  For example, if you are dealing with a bank owned home or one owned by an investor then they have no emotional attachment to the house.  They are looking at the numbers as strictly a business decision with no ties to the house just a bottom line they are trying to recover from the house.  They might be more apt to look at a low offer and negotiate in good faith and not feel insulted by the offer (as long as it is not to low).

But, what if you are dealing with a home owner that still lives in the house?  They may have raised their children in the house or this was their first home, or one they did a lot of work to.  Then they have more of an emotional bond to the house and their judgment could be clouded by a perception of what they feel is a fair number versus what the numbers should really be.

In those cases your low offer may come with a stigma attached to it and hurt you in negotiating the house.  They may feel insulted or like they are giving the house away to you.  There are a lot of homes I have negotiated on where the seller believed there house was worth more than the average market value of homes today because of the work they have done and the time they have spent in the house. It does not necessarily mean it is worth more.  But some Realtors are taking listings without regard to the value of the house.  I talked to one who knew it was overpriced but told me “that is what the seller wanted me to list it for; and I did not want to lose the listing”.  So just because it is listed for a certain amount of money does not mean it is worth it. 

 

However; if a Realtor agreed to take the listing overpriced the process of negotiations are going to be tough and tedious task.  The seller in their mind have validation that the house is worth more than it actually is because we (Realtors) gave them a listing at their number for the house.

 

Then you go through the negotiation process with the listing agent on your side. I went through process with a buyer recently.  The market said the house was worth X amount of dollars and the seller wanted a substantially larger amount of money for the house than what the value was worth.  Thus to get to what we felt would be a fair market value of the house based on current sales we offered a substantially low price that was immediately rejected and after a long conversation and some back and forth we finally reached a fair number.  But we could tell the sellers were not happy with the negotiations and tried to get more money out of us because they felt we undervalued their house initially.

This situation worked out.  But I have countless other ones where the buyer has walked away from a house because of the price.  During that process I have seen some sell and others not sell; and stay on the market substantially longer than need be.... But you need to know before you negotiate on a house what type of seller you are dealing with.  It could have an impact on your negotiations and whether you get the house of your dreams or not.

Dave diCecco
Realtor/Broker
Coldwell Banker united
Cell:704-519-7895
ddicecco@cbunited.com
www.davedicecco.com 

 

Gary Frimann, CRS, GRI, SRES
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

Bid low and lose.  Do it a few times, and most buyers start to get the realities of the market they are in.

Aug 19, 2013 06:11 PM
Marina Gavrylyuk
Sutton Group Summit - Mississauga, ON
Homes & Condos for Sale in Mississauga and Toronto

We had homes here sitting on a market since March with the prices slowly dropping, sometimes up to 100k on a 600-700k homes. Then listings get cancelled just to reappear next day at the ORIGINAL price. Pretty logical, huh? Noboby bit at it for 600k, lets make it 700k now. So, when the seller gets lucky with the 650k offer - is this really a low-ball one?

Aug 19, 2013 09:47 PM
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease

Dave, 

Love your logic as we've seen it here as well.  How you bid can have a huge impact on IF you end up getting the house.  A very low bid in a great market will be tough unless its vastly overpriced.

Good food for thought for today's buyers.

All the best, Michelle

Aug 19, 2013 09:54 PM
Bill Morrow
Keller Williams of Central PA - Mechanicsburg, PA
Bill Morrow, Associate Broker

Working with one such seller now. We have had two offers within a few dollars of each other and I also presented the seller new updated comps showing the current value of the home that substantiated the offers brought by buyer's agents. The seller won't move off the asking price.  My guess is the house will remain on the market until the seller comes to realize the market sets the true value and not the seller.

Aug 19, 2013 10:59 PM
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

Attitude make all the difference in real estate.  Sometimes it's compassion & understanding, other times it takes the hard cold truth.

As agents, we can make or break an offer with our attitude about it.

Aug 19, 2013 11:46 PM
Theresa Akin
CORPUS CHRISTI REALTY GROUP - Corpus Christi, TX

Before taking a listing, as everyone else or most other agents, I do a market analysis (also for buyers) and go from there. As the listing agent, if the sellers wants it listed at an over priced amount, I put in the lisitng agreement, to lower the price after 2 weeks. If the sellers want to be firm on the price and not agree to reduce, then I walk away.

Aug 20, 2013 12:46 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I suggest offering what the home is worth.  In this market if you low ball you are not going to get the home, or if a chance for Highest and Best.

Aug 20, 2013 03:35 AM
Paddy Deighan MBA JD PhD
http://www.medicalandspaconsulting.com - Vail, CO
Paddy Deighan J.D. Ph.D

many great points in this blog and it is reason to pause and not have an emotional reaction to an offer!!! 

Aug 20, 2013 05:07 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Good agents need to wear so many hats. Salesperson, negotiator... psychologist. 

Aug 20, 2013 05:10 AM
Ron Buck
The Ron Buck Group - Laguna Niguel, CA
Associate RE Broker at Keller Williams Realty

Good observations! Two constants in real estate are, sellers always think their home is worth more and secondly it is ALL ABOUT MOTIVATION.

Aug 20, 2013 05:44 AM
Robert Hicks
United Country River City Realty - Savannah, TN

Know your market, know as much as possible about the "Other side " of the deal. Git-r-done...

Aug 20, 2013 05:49 AM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions
If the comps doesn't convince the seller, the appraisal will, won't it? The value is predictable and the appraisal confirms it.
Aug 20, 2013 08:40 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

A valuable lesson learned about negotiations is that not all of them are meant to go together. 

Aug 20, 2013 10:04 AM
Karen Feltman
Cedar Rapids/Iowa City, IA KW Legacy Group - Cedar Rapids, IA
Relocation Specialist in Cedar Rapids, Iowa
I think that counseling your buyers is so important. They will usually only lose one house that they love. Offering a reasonable market value solely based on the same sold comparable properties that an appraiser will review is your strongest bet. Just me prepared for the listing agent to maybe come back with different comparables of their own. Some homes are unique and difficult to valuate. But making a seller mad right off the bat will get your buyers buying more for the house than of they offer a reasonable offer. It all depends on how attached the buyer is to the house too!
Aug 20, 2013 12:40 PM
Travis "the SOLD man" Parker; Broker/Owner
Travis Realty - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

That fine line we continuously deal with - take the too high priced listing, or on the other hand, present a lo-ball offer. Tis a fun job we have!

Aug 20, 2013 01:26 PM
Keith Whited
RE/MAX Gateway - Alexandria, VA

The key is properly educating the buyer to current market conditions as well as learning as much as possible about the seller prior to writing the offer - - and with that information in hand sometimes the reality is not to make an offer at all.

Aug 20, 2013 01:54 PM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Dave, this is a timely post. I am preparing an offer that is within $4,000 of market value according to recent comps.  The  list price is $37,000 over the comps. The Seller has been researched and I have prepared my client for all scenarios. I will have a lengthy conversation with the listing agent before submitting the offer.

Aug 20, 2013 02:48 PM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Dave, it took us almost 6 years to educate the sellers.  Let's hope it will not take that long for the buyers.  lol

Aug 21, 2013 05:39 AM
Marnie Matarese
DWELL REAL ESTATE - Sarasota, FL
Showing you the best of Sarasota!

The low ball offers just aren't being counterd anymore in our market and by the time the buyer raises the ante, the home is usually under contract if it was fairly priced. 

Aug 27, 2013 05:13 AM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Some agents are just one trick ponies. Low ball with a tight acceptance period. That's all they do. Successful negotiations means gathering all the info you can and tailoring the offer to the Seller.

Nov 18, 2013 12:14 PM