Putting your home on the market without Staging is like a putting a supermodel on the catwalk without makeup!  It's like trying to sell a used car without detailing, or putting used clothing in a consignment shop without dry cleaning.

Most people cannot imagine a supermodel on the runway without makeup -- it is practically unthinkable.  If they want top dollar for their used car, they thoroughly wash and vacuum the car in an attempt to get the most for their trade. Consignment shops require that sellers have their clothing dry cleaned prior to putting their items up for resale. 

Why is it that sellers will not take the same approach to their home, their most valuable asset?  When a home enters the market, it should be supermodel beautiful, used car lot shiny and consignment shop clean. I am surprised it takes as much convincing as it does to get sellers to buy into this invaluable service!

Ask the seller to remove their emotions from the home and imagine they are the buyer.  Viewing the property through buyer's eyes changes the perspective.  Would you want to pay top-dollar for this home? 

Appearance is critical, and in this highly competitive world, sellers should know what they are up against, Heidi Klum (supermodel) is the home across the street.  If you are selling your home without setting the Stage, you just hit the catwalk without makeup!

 

2 Comments on Sellers Put Your Best Face Forward

JAN
25
2007

Ah - great analogy Anita.  Do you mind if I 'borrow" ?
8:50am • #1

Denise,

 Feel free to quote me on this one, I stand behind it 100%!

 Anita
8:54am • #2


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Anita Carrington, Dovian Group LLC, ASP, IAHSP

Laurel, MD

More about me…

The Dovian Group, LLC

Address: 12200 Apache Tears Circle, Laurel, MD, 20708

Office Phone: (240) 786-9136

Cell Phone: (301) 395-4234

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