The final step in the Staging process for Realtors is marketing the house. At this point, you have introduced staging to your clients, had your stager meet with them, gone through the consultation/bid process and the work is completed.
Why is this the last step in the process? Because now the house is READY TO SELL, or as close to it as you are going to get. If you complete the staging process before placing a house on the market, you are able to take full advantage of the first 30 days of marketing by placing photos online of the house looking its absolute best. These photos are critical, as online is where 80% of all potential buyers beging their home search. If you photos do not show well or worse yet - do not exist- chances are those qualified buyers will move on to the next listing that does show well online.
Also, homes that have been staged show better in person, improving your chances that a buyer will make that ever important emotional connection upon entering the house. Staging should take care of any first impression issues - if the seller is willing to remedy them. This should also increase your ability to hold a successful open house - as the house is ready to be seen.
However you choose to market a property, staging makes that marketing more effective by giving you a show-worthy listing that you can be proud to sell.
There is no reason, however, that staging cannot be introduced later in the process. It is just most effective when used first, so that you do not have to repeat any marketing efforts.
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