Imaginations Everything, in collaboration with Stephen Lau of Salient Marketing present a new book called Search Engine Optimization for Real Estate Professionals.
We will be offering this book as an ebook in 2008, for now we are posting it over the next few months on the Imaginations Everything blog
Here's the introduction:
Once upon a time, long before the advent of the Internet, a person just like you had a great idea for a service to sell. It didn't matter that others had the same idea and had already begun to capitalize on it. This person just knew that he could do a much better job at it and success was in the bag.
The fledgling entrepreneur spent the requisite time to learn about the real estate industry and get the required licenses to begin.
A location for an office was chosen, a lease was signed and a shingle proclaiming the business for the world to see was proudly hung outside the office. All that was needed now was an advertising campaign designed to lure in prospective clients.
The entrepreneur drew on his savings and invested a lot of money in fancy brochures and mailing lists, to say nothing of the stationery imprinted with the company name.
Stamps were purchased, envelopes were stuffed, sealed and taken to the post office. Unfortunately, many of the addresses were wrong or the recipients pegged them as junk mail and didn't bother to open them. This meant that the return was minimal.
The entrepreneur also tried cold calling, playing the odds that at least a small percentage of those that were phoned could be converted to clients. This brought some rewards, but was hard work and rejection was the usual result. Eventually, with perseverance and a lot of investment in time and money, the gamble paid off and finally success was achieved.
Today's entrepreneur's have it much easier than those of the pre-Internet generation. The Internet puts literally millions of prospective clients at your feet and all you really need to know is how to work the system.
In the olden days when a person was looking for a product or service, they turned to the yellow pages. Now, most go online where they can easily search and compare prospective companies.
When you initiate a search on the Internet, typically multiple pages will turn up, listing millions of web sites designed around your particular keywords. The majority of those searching will rarely go past the first page of results.
This is why it's important to make sure that your website is on that first page and hopefully at the top of the list so that you can gain their attention and secure their business. That's where search engine optimization comes in.
By utilizing Search Engine Optimization, you will be able garner clients from those Internet users that are searching for the service that you are offering, in this case real estate. With so many people using the Internet to find what they need, this could equate to big profits for both you and your company.
A review will be given at the end of each chapter to go over what was learned. This will give you the opportunity to recognize if there is something that you need to go over again. If so, then you should read that section again before moving on to the next chapter.
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