It is simply amazing how information comes to me to let you know about what’s going on everyday. Today I was dropping my wife off at a doctors appointment. One of the nurses was sitting outside and admiring my car and we started talking. He’s the same nurse I’ve talked to over the years about my business and the service we provide. The interesting thing today is that he was wanting to hear more about my business. As we spoke I talked to him about situations that have happened that I have witnessed at this particular clinic.
By now you know my business is helping families and business owners protect their assets via
Prepaid Legal Memberships. As we talked we were able to remember situations that put the clinic in an uncomfortable position with their patients. There were a few times when patients were threatening to sue the hospital and even the nurses involved. My question to him was “what would you do if something unexpected happened to you today?” He had no answer. I asked him “what if you got sued?” He said “I couldn’t afford to get an attorney, so I don’t know what I would do.” I didn’t go on to talk more about what I do, I just gave him a DVD that our company provides for inquiring people. It was that simple.
The important thing I learned today was that I don’t have to press people to understand what I do or the service I offer. It’s in the course of my day that people generally let it be known that they have a challenge in one area or another that I may be able to help them with. Sometimes it’s lack of money and sometimes it has to do with some sort of legal challenge they are faced with. I am not surprised like I used to be. People are troubled all around us. There’s no need to force our offer on them and try to sell them. It’s simply a matter of listening and carrying on a normal conversation. The truth is that serious normal conversations between two people often end in up with both people gaining. Today I gained by feeling like I had a solution that could help him with two challenges he is having in his life. He gained by being receptive to the information I provided to him.
Ced Reynolds
Cedric,
Good for you! Sometimes, we just have to listen, but really listen! Not just wait to respond in turn.
Benett Benjamin
www.benettb.com