I just was looking at several stagers websites, and I couldn't help but notice that one site had a "What's New" section on the home page. The two entries that are there appear to be from early 2005.
Here is some completely free, unsolicited advice from someone who is looking for top quality stagers in my area:
- By including a "what's new" feature you are telling prospective clients that you are "on top of" things and well-informed about new trends. This is a good thing.
- The drawback to this is that if it is not updated regularly, the public perception shifts to a negative one. They think that if you neglect to keep your website up to date, what might she neglect when staging my house.
The simple fix: remove the "what's new" section.
The medium fix: update the section quarterly, at least.
The full fix: import the RSS feed from your Active Rain blog, so that whenever you publish a new public blog, the feed, or a link to it will appear on your web page.
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