In this high-tech world it's easy to lose sight of some of the simple things which we could be doing to develop business. Here's one which impressed me.
On Monday evening, one of my agents pulled 100 business cards out of the box, and jotted a handwritten note of the back of each one. "If you're interested in selling your house, please call me. Pat."
On Tuesday morning, around 5:30 am, he took his dog for a walk and he tucked those cards into storm doors on 100 properties in his area.
On Tuesday afternoon, the phone rang and an appointment was made with a prospective seller for Wednesday evening.
On Thursday morning, he brought the new listing to the office.
Based on our current market and the high level of demand in the area there's a good chance it will be under contract before the end of the weekend.
This idea is so simple it almost seems stupid but I have little doubt it made a greater impression on these home owners than most of the "flyers" we're accustomed to seeing in the mailbox. He certainly gets points for delivering something different. Second, it was a bit of a personal touch, something we seldom see in mailbox marketing. Third, it was probably obvious to each of these homeowners that this agent was actually at their door, long before the sun came up, and he was walking the streets in their neighbourhood. I'll bet a few of those business cards found their way to the fridge or that little drawer where you put stuff like this for future reference.
It's easy to get caught up in all of the new methods of prospecting. Personally, I enjoy them and I'm starting to see many benefits from my blog already. This story reminded me that there are other simple ways of standing out. What a great way to make your morning walk pay.
Norm
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