According to Technorati there are now 70 million blogs out there. The most concerning thing about all that competition is that Technorati also reports that only 55% of people who start a blog today will still be blogging 3 months from now. That being said, consistancy is the name of the game when it comes to real estate blogging, you need to be consistent in your topic, keywords, posting frequency and article formats.
Read also: 45% of all Blogs Sleep with the Fishes
Why do real estate blogs fail?
1. Lack of Results
Results are all I care about. I don't care that you are a great writer because I don't want to help a Realtor that is nothing but a failed journalist. I want to help a Realtor that wants to be a successful Realtor, not a writer. So, results to me are landing your blog on page 1 of Google and generating leads daily. Can you live with that? Most real estate blogs fail because they the blogger doesn't see any results and that is generally the result of their not knowing how to blog successfully.
Read also: Formula for a Successful Blog Post
2. Lack of Commitment
I see a lot of real estate blogs that start off strong with up to 3-5 posts posts per day, then trickle off into nowhweresville. If there were an orphanage for abandon blogs, maybe Angelina Jolie would adopt a few and give them a better life. You need to write at least 3-5 blogs per week at around 250 words each.
3. Macro-psychotic/Bi-polar Blogging
A lack of focus on real estate is cancer causing for a real estate blog. I was at a real estate blog recently that published a recipe for a lemon drop martini. Can anyone say "inappropriate?" Your real estate blog is for one thing, real estate. Don't stray from the topic at hand if you want to be searchable by terms related to real estate in Google.
Read also: Avoiding the bi-polar blog
4. Failure to create internal link relevance AKA a flat architecture
Google is lazy and prefers to visit and crawl sites on which it never has to make more than 2 leaps to get to any internal page. How about them apples? So, any site without a readable auto generated sitemap accessible from each page of the site is doing themselves a huge disservice. Other ways to create internal relevancy is to use the most views, related posts and recent posts widgets in your blog platform.
Read also: Real Estate Blog SEO Tip: Internal Link Relevance
5. Not knowing what to write about
It's easy to go off the reservation and get lost in writers block when putting your real estate blog together. I mean, there are only so many real estate topics you write about, right? Well, fear not, I and many others have put together a comprehensive list of ideas for real estate bloggers to write about.
Read also: 365 ¼ Ideas for Realtors to Blog About
Sadly, I will be in San Diego on business until Wednesday, so I am only running blog training on Thursday and Friday. And Thursday's SEO class is going to be the bomb so get there early if you want to get in. The good news, is I will be turning over my blog to my sardonic witted husband tat will fill you with so much geeky knowledge that you will be begging for me to come back earlier!
Thursday: Blog Training
Join me for a 45 minute real estate blog training seminar. Learn how to outrank a competitor with some sneaky yet totally white hat shizzle. Do you feel me? This is not for the feign of heart so, attend at your own risk.
Also, since this is nothing I want my competition to have a hold of, you have to ask for an invitation by emailing me at mary@rsspieces.com. This class only holds 15, so get your invites early.
Date: Thursday February 21, 2008
Time: 1:00 PM EST
Friday: RSS Pieces Client Training: By Invitation Only
RSS Pieces clients can feel free to login to this private seminar where I give one-on-one assistance to help you improve your search engine placement, use the RSS Pieces system and build a solid foundation for your blog. This is a great place to learn the basics of blogging and a great place to refresh your knowledge.
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