I've just discovered something that I think is worth sharing. There are many who have learned to market online with a sense of decorum that I am honored to be apart on the online marketing scene. Although we don't all respond to each other's marketing pieces all the time, it's good to know that long time marketers who keep a constant message will be available to help in the time of need.

One of the ways I have been able to get my legal business in front of people is sending them to my blog. It's been a great way to let people see I'm a real person who's concerned with their needs.

I sincerely believe online marketing is and will continue to pay off for those who stay the course. There are several of us here online who have actually made money consistently and are really willing to share how we've done it with those who really want to know.

Here's another key. When we market, we realize not everybody will need our product or service today, so we communicate in such a way that lets people know we're here to help them and their friends and family. Because we believe in our product offering we extend our offer to and through those who receive our communication. Let me give you an example. I communicate with financial service professionals. One of my goals is to help them see the value of adding our product to their portfolio. If they don't see the value or it's not the right time, my second goal is to get them to see the value at least allowing me to make their clients aware of our offering. You would be surprised how often a referral turns into getting a financial planner to become an associate with our company.

To sum things up, marketing online still takes building relationships via the telephone or in person. The online component is just merely a tool in the hands of a person who uses it wisely or unwisely.

Stay in the game,

Ced
 

4 Comments on Something I learned marketing online

Ced.  This is well said.  It is all about building relationships

Don

 

02/18/2008 07:36 PM by Donald Bradbury, REALTOR Bucks County PA (The Bradbury Team at Coldwell Banker Heritage)

Yes, in otdays world having away to check people out befor we meet is a good thing

02/18/2008 07:46 PM by Krista Bolf Ashland Agent, Ashland Real Estate & Medford Real Estate (Coldwell Banker Pro West)

Cedric-beautifully stated!  I can't agree with you more...e-mails, phone calls and face to face still play an important role!  These are the tasks that keep us all human...I really like this post!

02/18/2008 07:56 PM by Midori Miller-Daytona Beach Florida Real Estate Trainer (CENTURY 21 Sundance Realty)

Networking, Networking and more Networking.  It worked before blogs!

02/18/2008 09:25 PM by Endea Thibodeaux, CLHMS, RECS (Tarver Realty Group)

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Insurance Broker or Agent: Cedric (Ced) Reynolds - (909) 597-3502 (CedReynolds.com)
Cedric (Ced) Reynolds - (909) 597-3502
Chino Hills, CA
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