It is amazing looking back over the past 7 years of my Real Estate career how things have changed. I can only imagine how someone who has been in the business for 20 or 30 years must feel.
I have to say that by far, the biggest change for me has been how I market my listings. When I got started in the business the first thing I would do to get exposure to my listing was to put the home in the newspaper. It was a sure fire way for me to get exposure for my sellers, or at least drum up some calls if nothing else. Now, I rarely advertise listings in the paper and when I do, I never receive calls on those ads.
I also would tell sellers in my listing presentations of all the print advertising I do to expose their home to potential buyers and how important that was to my marketing plan. Now in my listing presentations, I rarely even mention print advertising. While I still do some print advertising, it is no longer a tool to generate buyers for my listings.
The amazing thing is that not only is print advertising being replaced by the Internet. Technology is doing it faster, cheaper, easier, and is being seen by a much larger audience.
7 years ago, the newspaper was a Realtors life line, now I ask myself....what is a Newspaper?
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