Listing...check. Pictures...check. Soap box...check. soap boxOk, ok, so I've got a beef I find necessary to share here. Not that I just want to blow off steam and waste the time of my fellow AR bloggers, but because I really want your opinion. Am I being to cynical about this?

I love virtual tours on listings. I think they can show a potential buyer a lot of detail and help one get a good view and idea of property layout, size, etc. But there is one thing bothering me about some of them.

To me, a virtual tour should be just that...a tour, a guided journey, in virtual tour sequence through the property. When they are done right they look great and really add value to the listing. After all, isn't that the point of spending the time and money to include one in our marketing?

 

videoCorrect me if I'm wrong, but isn't the point of this tool to provide some level of motion? Now, still life I'm not saying it has to be full motion video shot by a hollywood film crew and directed by Martin Scorsese, but there are some of these "tours" that are using still photographs and simply moving them from side to side. That's not a virtual tour, it's still life with an attitude.

 

Some companies do use true full motion, shot with an actual video camera. But, I know most virtual tours use still pictures that are stitched together to create the illusion of motion. While it's not really motion, it does give you a feel for the panoramic view of the property. panoramic Why spend the time and money to produce a virtual tour, and simply use still pictures and bounce them around the screen like a ball on steroids? The idea of a tour is to enhance, give exceptional views, and provide the viewer with the feeling they are at the property is it not? I know these still picture type "tours" are easy and cheap to create, but I think it shows in the end result.

 

I'd love to know your thoughts. Am I missing something here?

 

 

 

8 Comments on Virtual Tours As Glorified Still Life

FEB
18
2008
I totally agree. I feel deceived when I spend the time to click thru and get moving stills. What I really want to see is if there is a bathroom off the entry, or the kitchen is skinny or wide, and you can only see those things with a 360 degree pan. Good call!
11:38pm • #1
343,554 Points Outside Blog
I think for many agents it is a matter of resources available and the budget they have to do things. As with any marketing, one does the best one can with the resources they have available.
11:51pm • #2

Bob & Carolin,

Thanks for your view, and I do understand that from a monitary and other resource point of view, a full scale virtual tour may not be possible. My point is...why spend the money at all to create a virual tour that doesn't show anything different that the still pictures that we upload to the MLS to begin with?

11:56pm • #3
FEB
19
2008
1 Featured Post
I sometimes wonder if virtual tours reveal too much about a home. Where's the mystery? Where's the adventure?
12:30am • #4
583,250 Points 62 Featured Posts Outside Blog
Keith, I actually like either type - full motion or stills that move side to side. The effect to me at least is the same, which is to get a feel for the rooms. Obviously 180 or 360 degree tours give more information, but I sometimes like relaxing background music to go with the pictures. Virtual tours overall I think are overrated. Not having them is a problem, but ultimately they do not sell the house. As Robert says, sometimes you can provide TOO much information.
11:29am • #5
MAR
04
2008
148,517 Points 5 Featured Posts Localism Sponsor Outside Blog
The folks who are shooting their tours with the Kodak V570, V705 or the HP R927 digital cameras have the ability to create wide panoramic photos without using any computer software because these camera can stitch the photos within the camera within seconds and create a single digital jpg file per panoramic image.  This camera feature allows for the fluid motion and the panoramic view you are describing. 
6:49pm • #6
MAR
06
2008

The moving stills are still taking you up and down, back and forth, and giving you a superb tour if you do it right.  The tour should start at the foyer and walk you through just as though you were physically there, and I don't see a problem with stitching pictures together as long as they're done right.  Visual Tour does a great job!

That's my story and I'm stickin' to it!

9:04pm • #7
MAR
25
2008
4 Featured Posts
I also think the virtual tour should be more than a series of still shots I can see on MLS or one of the other numerous sites. It's a waste of time to slap a bunch of stills together add music and call it a tour. Our MLS only allows 10 pics, I can't show off a house in 10 pics and I think it is a disservice to the seller to "sell" 10 pictures moving to music as a virtual tour.
1:00pm • #8

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The Glidden Team Stephanie and Keith Glidden

Upland, CA

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Weichert Realtors Foothill Properties

Address: 1071 E. 16th St, Upland, Ca, 91784

Office Phone: (909) 985-4700 x 205

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