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Keeping your targets from saying “So What?” after they finish reading one of your postcards is easy. Give them something to do. As important as it is to include your phone number, website and email address, give them something to do if they are truly interested in your material. For example, “to view a PDF file of this year’s market statistics in Anytown, USA, visit www.MySite.com/market.”

Not only will directing them to a website be an easy way to measure the interest in your postcard, it also serves the larger purpose of getting them to see the value in which you provide.

To download all 11 Direct Mail Ideas in PDF format, CLICK HERE

My Blue Goose Matthew S. Gosselin is the author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. The book can be purchased on MyBlueGoose.com or Amazon
 

10 Comments on Direct Mail Idea #11: Never Forget A Call To Action

good tip i normally just put my website address but i like your idea much better

02/19/2008 12:14 PM by David Soto - Illinois Home Loans & Mortgages (Illinois Home Loans & Mortgage Refinance)


Matthew, thanks for the tip. I also downloaded your 11 Direct Mail Ideas.

02/19/2008 01:18 PM by Michael Setunsky (Michael's Commercial LLC)


Thanks for the tip Matthew I will be printing it out and putting it to use.

02/19/2008 02:35 PM by Linda Futral Sells Coweta, Heard, Meriwether & Troup (RE/MAX Today)


Matthew - Thank you for the tips, I have printed them and will be most likely working on some new ideas. I have worked for other brokers in the past that did all their own marketing and now that I am on my own, I need some clever and unique direct marketing ideas. I will be looking into your book further.

02/20/2008 07:46 PM by Gilbert Arizona Real Estate - Candace Robinson (HomeSmart )


Matthew - thanks for putting together the information.  I use direct mail as a regular part of my marketing and it's always good to re-focus my messages.  Thanks for sharing.

02/20/2008 08:57 PM by Lynn Johnson, Owatonna, MN Real Estate (Coldwell Banker Home Connection)


I just posted about good direct response copy writing.  The 'so what' factor and missing call to action triggers are big issues for most non professional writers.  Of course your a marketer so you know that...

03/04/2008 08:24 PM by Josef Katz - Marketing Maestro {Direct Response Marketing All Media} (Trump University)


Great tip. It's easy to send the card but to give them a real reason to utilize your expertise or knowledge just solidifies that you are a professional.

03/04/2008 08:27 PM by Yvonne Brown (Century 21 Northwest)


Great Tip!  I just happen to be creating my Newsletter today!

Thanks!

-=Dan

Dan Grammar

03/04/2008 08:56 PM by Dan Grammar, Professional REALTOR® - Tucson Arizona Real Estate (RE/MAX All Executives)


This is a mistake I see newer agents making all the time. Yeah, it looks great...but what's the point? They must give a call to action.

03/04/2008 09:00 PM by Maple Valley WA Broker/Owner Colleen Fischesser 425-432-5400 (RE/MAX Select Real Estate)


Thanks for the pdf link with all 11 ideas. They were fanatastic. I now have an idea tickertape running across my forehead. I won't be sleeping agian tonight, as I won't be able to wait til morning to get started!

03/04/2008 09:27 PM by Dee Nofziger, Toledo OH Real Estate (Danberry Co., Realtors)


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Real Estate Trainer: Matthew Gosselin (Author of My Blue Goose)
Matthew Gosselin
Fort Worth, TX
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