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Direct Mail Idea #11: Never Forget A Call To Action

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Keeping your targets from saying “So What?” after they finish reading one of your postcards is easy. Give them something to do. As important as it is to include your phone number, website and email address, give them something to do if they are truly interested in your material. For example, “to view a PDF file of this year’s market statistics in Anytown, USA, visit www.MySite.com/market.”

Not only will directing them to a website be an easy way to measure the interest in your postcard, it also serves the larger purpose of getting them to see the value in which you provide.

To download all 11 Direct Mail Ideas in PDF format, CLICK HERE

Matthew S. Gosselin is the author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. The book can be purchased on MyBlueGoose.com or Amazon

Posted by Matthew Gosselin on 02/19/2008 12:03 PM

Comments (10)

direct mail, tips, ideas, gosselin, matthew, matt, blue goose, my blue goose, book, print, on demand, xpressdocs

10 Comments on Direct Mail Idea #11: Never Forget A Call To Action

FEB

2008

good tip i normally just put my website address but i like your idea much better

Matthew, thanks for the tip. I also downloaded your 11 Direct Mail Ideas.

Thanks for the tip Matthew I will be printing it out and putting it to use.

FEB

2008

Matthew - Thank you for the tips, I have printed them and will be most likely working on some new ideas. I have worked for other brokers in the past that did all their own marketing and now that I am on my own, I need some clever and unique direct marketing ideas. I will be looking into your book further.

Matthew - thanks for putting together the information. I use direct mail as a regular part of my marketing and it's always good to re-focus my messages. Thanks for sharing.

MAR

2008

I just posted about good direct response copy writing. The 'so what' factor and missing call to action triggers are big issues for most non professional writers. Of course your a marketer so you know that...

Great tip. It's easy to send the card but to give them a real reason to utilize your expertise or knowledge just solidifies that you are a professional.

Great Tip! I just happen to be creating my Newsletter today!

Thanks!

-=Dan

Dan Grammar

This is a mistake I see newer agents making all the time. Yeah, it looks great...but what's the point? They must give a call to action.

Thanks for the pdf link with all 11 ideas. They were fanatastic. I now have an idea tickertape running across my forehead. I won't be sleeping agian tonight, as I won't be able to wait til morning to get started!

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Direct Mail Idea #11: Never Forget A Call To Action

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