In this slow Sacramento real estate market with more short sales and foreclosures than ever, it surprises me how much resistance I seem to run into with just communicating with so many of my fellow Sacramento Realtors. I have heard the same frustration from some other Realtors as well and I wish it wasn't true.

The biggest issue we seem to face is that we love to talk to clients, but are not as good as talking to the co-operating Realtor who brings in the offer on our listings. I think I know where the frustration stems from - it comes from the fact that we have an offer, but can't do anything about it because it's not as simple as calling the seller and saying, "We have an offer. I'll come over tomorrow and decide if we can open escrow." It's the fact that then you have to submit the offer to a bank and deal with a long line of phone calls with unfriendly machines, bored loss mitigation officers, and - gasp! - other co-operating Realtors.

But it is precisely this market in which Realtors prove how professional they are. I haven't spoken to a single Realtor who survived the 1990s real estate crash who thought it was a waste of time talking to other Realtors and Brokers, who didn't think that good real estate customer service extends beyond just clients. Good Realtors on both sides of a transaction are the best assets clients can have. They can also be each others best business alliances in a market gone crazy.

And chances are, if they're both around, they might just work together again in better times!
 

7 Comments on Communication is Paramount in this Market

FEB
19
2008

Good points Purva. Communication is key in ALL aspects of what we do.  So many realtors forget that we all have to work together. Not only on the hard to navigate waters of the short sale but on  the easy peasy straight offers as well.  Its the customer we work for that you need to remember, not your pride.

Best of everything to you in '08 

10:13pm • #1
Communication is vital in this slower market we have.  I am in Michigan, and it's very tough dealking with sellers, agents, owners, buyers .... stay in contact. Great post!
10:16pm • #2
Great points in this post!  I call everyone back as soon as I can, sometimes in minutes.  We are both on the same team, trying to get the escrow closed!  I can't stand when the co-op, won't co-op! :)
J G
10:23pm • #3
132,620 Points Outside Blog
I will hold my own and have hope because we have to hold high standards to all who buy or sell.  It to bad the market is slow and it will pick up.
10:33pm • #4
I agree, communication is one of the most important things right now, along with a positve outlook and attitude
11:42pm • #5
FEB
20
2008
Thank you so much for chiming in, everyone! I'm glad so many of us agree.
5:43pm • #6
APR
26
2008

I hear you, Purva!  My partner and I recently had a transaction in which we tried to reach the listing agent via phone and e-mail (to no avail) for over a week.  Finally, we just went over and sat in his office until he would talk to us.

At the same time - different transaction - we had a buyer's lender who just wouldn't communicate with us - to the point that we could not move forward in the transaction.  We finally started keeping a communication log with this lender in order to show our buyer the unreliability.

DON'T THESE FOLKS WANT TO MAKE MONEY?

Do they just not like us?  Is it an active act of ignorance or are they just too scattered brained to call us back?  AAAAGGGGHHHH?

12:37am • #7

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PURVA BROWN

Sacramento, CA

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