SEO Techniques- The Must Do's For Your Blog and Website

There is so much that you can be doing for great Search Engine Optimization; you can read books and more books on the subject and still not know all there is to know about SEO. The world of SEO is constantly changing and since you are in the business of Real Estate there is no way you should take that much time to learn it all. But you do need to learn the basics.



I love to learn about SEO and Internet Marketing. I must tell you that this was not always the case. We started with websites and the Internet years ago when email first came out. I remember brokers who did not want their agents to put their email addresses on their business cards! Can you just imagine doing business today without email? We bought into all the Realtor.com bells and whistles, Know Your Neighborhood, Advanced Access ( back then it was terrible), and any other program that we could buy to be all over the Internet. We did not understand the Internet, did not know what SEO was and the end result was a lot of wasted money. We then decided to just quit the net. You see, in our part of the world it is like the opposite of Silicon Valley. Still today, there are many people here who do use email or have to go to the library to get on line. It is just not the priority of many people here and that goes across all income brackets. We were off line for about 5 years and the crazy thing is- it did not hurt our business in any way, shape or form.

I vowed to myself I was not going to be taken advantage of in my ignorance again about Internet marketing. When we decided to go back on line in January 2007, I was determined to learn all I could about SEO and Internet marketing. I stayed up all night for nights on end studying everything I could get my hands on. I made it a point to stay away from any Real Estate related pointers as that is how we got taken the last time around. So I studied people and systems who make money on line selling products and information. I joined different forums and started testing the waters with hobbies of mine to see if I could get the results that these gurus were getting. I listened to hours of audios, watched hours of videos and webinars and bought lots of ebooks to study. It was well worth the time I invested to learn what I felt I needed to learn in order to make wise choices in the future regarding our real estate business.

The following techniques are those that are up front and center in the Internet marketing world:

The most important SEO technique is writing the right Titles. Your title on your blog is the Headline that you are putting in that top line write above the main body of your text. Your title must have your keywords in it if you want to be found on Google. You can read more about keywords in my post about writing with the correct keywords. For your website you need to have a keyword rich title for each page on your website because Google looks at each page on your website and ranks each one as if it its' own page.

Of course if you are blogging on Active Rain you must be living under a rock in the rain if you have not heard over and over again that Content is king.
If you write good content and have keyword titles you will be found. Give the searchers what they want and Google will reward you. This being said, just writing good content with a keyword title is not going to get you found the same way that using these techniques together will. Your content must also have the keywords from your title sprinkled throughout your post. I also believe that you should have the same words from your title down at the end of your post somewhere. You can read more about this by reading my post; Blogging for the longtail.



Ah, the famous linking thing! This is where so many people especially real estate agents have made some very big boo boos! Linking is one of the most important actions that you can do to get Google to love you! But! Watch out to whom you are linking to and how many links you have on your blog and your site. You must have quality links in both your posts and on your website.You want sites that have a high page rank with Google to link to you. Be careful about reciprocal linking because that does very little if anything at all for your page rank and your Google placement. The best links you can have are your internal links within your own blog or website. To read more about linking read my post about using linking strategies.

Keywords in your URL is a technique that is constantly debated but most of the research that I have read about shows that your URL, your domain name, should be using the keywords that you want to be found for. This all has to jive together; your title, your keywords, your content, your domain names. The most important reason to use keyword rich domain names is for the searcher, the consumer. It is easy to remember and easy to locate.

You want to create a blog and a website that makes for very good spider food. You want those search engine spiders to love to eat your blog and your website and you want them to get so addicted to the food on your site and your blog that they keep coming back for more. That goes back to content but also using a habit of going back to your important posts and pages to freshen them up with new words and updates. Spiders love HTML, they do not like flash. Do not fill up your pages and posts with flash. Do not make one of those movies to open your website. And please do not put up all that flash on the top of your website where your titles are supposed to go. You see, that shows up as a big white blank. Make sure that you title all your images so that the spiders can see the html of your alt1image tag. Remember, Spiders can't see images. Keep the Spiders fed!

Now, all that being said, remember that humans are the ones reading your blog and your website so don't spam it with keywords and make sure you write in an pleasing style and appealing to the human eye. You also need to be blogging at least 3 to 5 times per week. Google loves fresh content. So Start Blogging!



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