Titles of BLOGS have been discussed readily; page titles of web pages are of equal importance. Powerful page titles can improve your results organically and can also encourage a user to click your link when it is viewed with the remainder of the "top 10". Remember every time a search is run on search engines like Google you are must stand out among the results to entice a person browsing the web to actually click on your
website!
For those newer to creating their own pages the title is not what is displayed to the user on your page. It is what is displayed in the top most portion of the web browser. If you are going through to edit your pages you will find it within the HTML tag of <TITLE></TITLE>.
So what are some rules we should follow to ensure that our page titles end up helping our page and have users clicking away?
Here are some rules that we can follow:
- Use a keyword, but don't be stuffing! - Take the time to really focus on what your page is about and get that keyword at least once in your title. Don't just stuff keywords separated by comma's hoping to beat the search engines and show up on all of those keywords as it just won't happen.
- Keep it to 65 characters if you can - this will enable your entire title tag to be displayed in the SERPs of Google.
- Have unique Page titles on each and every page - I know this sounds obvious, but too often real estate professionals get a bit on the lazy side and use the same page title for each and every page. Major mistake!
- Ensure your page title is actually focused on the content that is on the page - This one should go without saying, but if you get that visitor to click your title because you make an outlandish offering, they will just quickly go back to the results page. Focus your title on what is there on your page.
- Avoid using symbols - Using characters like "**" or "|" to be creative may look cool, but it doesn't give you any benefit for your real estate SEO work. Characters are valuable so don't waste them on symbols.
Properly written titles are one of the biggest ways you can impact your presence in the search engines so take some time to think about them on each and every page you create. The time will be well spent when you see yourself in the top 10!
Great post! I'm off to check my titles now!