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I hear a lot of Realtors say that all of their clients or customers become their friends. That makes me feel a little antisocial. I don't HAVE that many friends. Heck, I don't even want that many. Some of my clients I wouldn't want as friends even though I think they are nice people.
That said, they do become acquaintances. At least unless I forget about them. That is the crux of the problem I have and I have to find a way to fix it. Virtually all of those people have a good opinion of me. The problem is that I really don't remember most of them or all that much about them for all that long. Some of them I only saw a few times but others I worked with for months.
From a business standpoint that really sucks. I have, in the past, sent them a card during the year but I know that is not nearly enough. In fact it is quite lame. I think, in a general way, I know WHAT to do.
I'm not sure, though, I REALLY know how to go about it in a way that will be consistent (and effective from a business standpoint) year after year.
I bought my house about 15 years ago. The broker I bought it from still sends me a letter at the holidays about his family - the ups and downs - the kind of thing you might send to relatives. One thing this accomplished is that I still remember him. It has not, however, made me more likely to go back to him in the future. (That would be true even if I wasn't a broker now myself.)
I've been thinking of doing a "My Business" update kind of letter. Kind of like the family letters the broker I bought my house from sends - only about my business. I'd like to send it 2 or 3 times per year. Of course that means I'd have to come up with content so I'll actually have to DO something they would want to hear about aside from the typical market stats stuff.
I guess others call this a part of their “working their sphere of influence”. There must be a wide range of things agents do to “work” their sphere. I’m wondering about WHAT and HOW OFTEN the “work” part gets done.
If you are in the market for a home in the Cherry Hill, NJ area, make sure you hire an agent who will work for you on your side of the transaction.
Paul Howard is the only Exclusive Buyer Agent having an office in South Jersey. Paul, owner of NJHomeBuyer.com Realty in Cherry Hill, is a member of the highly selective National Association of Exclusive Buyer Agents, representing buyers ONLY, 100% of the time.
If you are thinking about buying a home in the Cherry Hill, New Jersey area in the near future, call Paul at (856) 488-8444 or send an email for free information.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.