What is Search Engine Optimization?
 

Google is King! Well according to recent statistics over 60% of online users use Google, approximately 30% for Yahoo, 10% MSN and so on.

The Definition of Search Engine Optimization according to Wikipedia:
 

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

 
When I think of Natural SEO, I think of "Algorithm". We are going back to high school or college, Algrebra Class.
WebsiteFactor1 x WebsiteFactor2 x WebsiteFactor (etc) = Google Rankings (Algorithm)
So here are some ideas about the Factors of Google's Algorithm.

 
What you cannot control to help your site to achieve higher ranking on Google:
 
Domain Name Age  
              
·         the main idea is - the older your "cached" domain name is, the better
·         Another Factor is Having  Keywords in your Domain Name
·          Example - Google Search " charlotte homes "
·          CharlotteHomes.com - has "Charlotte Homes" in its Domain Name
·         and joannsellscharlotte.com - has only "Charlotte"
 
What you can Control to help your site to achieve higher ranking on Google:

Title Tag

Having your Keyword Phrase that you are aiming for in your <Title> Tag
Example - Network Support Services:

      
(View in top bar: "Charlotte Networking Services, charlotte computer networking, charlotte networking computers)
 
 
Keyword Analysis
 

Google sees each page of your website as a theme, so studies have suggested that having 2-3 keywords per website page is optimal, so by doing a keyword analysis and then spreading out your keywords over all your website pages, this maximizes your number of keywords and your effectiveness to Google

 
For example - Sdmattress.com has over 300 pages that Google has cached: 

 
http://www.google.com/search?hl=en&q=site%3Asdmattress.com&btnG=Google+Search
So theoretically one way to effectively use keywords is having more pages that obtain those main keywords:  300 pages x 2-3 keywords per page = a total of 600-900 keywords (that's a lot of bill boards on the internet)

 
If you have Questions about Natural SEO, please contact us.

Our Process is the following:
 

·         Perform a "Keyword Analysis" to Define what Keywords are most optimal for your website
·         Integrate the Keywords into your website (2-3 keyword phrases per page)
·         Build links and provide content management to increase the strength of your website
·         And you will receive monthly reports and meetings, showing your increase in: Traffic and Keyword Rankings on Google, Yahoo and MSN, we will also build new pages to add to your keyword portfolio and your traffic