This may have happened to you.

You have a client, buyer or seller, who signs up to do business with you. You do what they asked you to, sell their house or help them buy one, and suddenly just before the deal closes the "Relocation Fee Fairy" (RFF) taps you on the shoulder with her magic want and says: "Great job, by the way those are our clients too, we get a 35, 40, even a 50% referral fee from you for the privilege of working with ‘our clients'.

Back in the old days there really wasn't much you could do except scream, holler, or cry before you paid up because the RFF would tell you if you didn't pay, ‘your clients' would not be able to collect their relocation benefits or some other such story.

After too many visits from the RFF Realtors got together to fight back and now we have some options other than getting out our checkbooks.

First (and this one is best of all for me), some state Realtor organizations have sponsored legislation to make even asking for such after the fact referral fees illegal; my state (Tennessee) is one of them.

Since 1999 in Tennessee it is illegal for:

  1. "Any person or entity to solicit or request a referral fee from a licensee without reasonable cause, defined as an actual introduction of business and either the existence of a sub-agency relationship, a contractual referral fee relationship, or a contractual cooperative brokerage relationship.
  2. To threaten to reduce or withhold employee relocation benefits or take other action adverse to the interest of a client of a real estate licensee because of an agency relationship.
  3. To counsel a client of a real estate licensee on how to terminate or amend an existing agency contract."

Our state association of Realtors led the charge in getting this law passed; another great example of RPAC dollars and Realtors at work.

Since losing the fight against getting this law passed in several other states (and believe me they tried ;-) ) the Employee Relocation Council (ERC) decided it was in their best interests to switch rather than continue to fight so they funded a sub-group called "The Coalition" and got together with ARELLO, (The Association of Real Estate Licensing Law Officials) to come up with a unified policy and procedures to deal with after the fact fees.

The first and best thing they did was to simply issue a policy statement that says essentially we won't try to collect any more after the fact referral fees if we don't ask up front and actually refer the clients to real estate licensees. They also asked their member clients to sign this pledge which I believe most of them did including Cendant and some of the others including the big players.

http://realtytimes.com/rtapages/20000420_erc.htm

Second they developed and implemented a mechanism for real estate licensees to file a complaint at no charge if they feel they've been unfairly visited by the Relocation Fee Fairy, here's a link to the website to make that happen (no charge to the complainant)


A third solution, even if you're contacted up front by a relocation company, is to simply negotiate their fees with them.

All things in real estate are negotiable and that includes referral fees.

I've negotiated a couple down from the 35% & 40% they asked up front to 15 & 20% before they ever gave me their transferee's name so I know it can be done.

Three solutions to make your visit from the Referral Fee Fairy a more pleasant experience.

So before getting out your checkbook do some research, you may be in a stronger position than you realize.

 

Jim Lee, CRS, ABR, GRI, ACRE, NAR Certified e-PRO Trainer
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Realty Executives Associates, Knoxville, Tennessee
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6 Comments on "After the fact referral fees", you can fight them and win

AUG
13
2006
204,240 Points 6 Featured Posts Outside Blog
Jim we stopped taking these high cost referrals, negotiable or not there are just some companies we won't deal with anymore.  Unless specifically requested from the customer.
6:30pm • #1
OCT
01
2006
185,911 Points 28 Featured Posts Outside Blog
Thank you so much for that 'ammunition'!  I only take these in specific cases where I'm requested by the client, knowing that the future referral business is worth the hassle on one transaction. 
7:34pm • #2
NOV
10
2006
201,920 Points 6 Featured Posts Outside Blog

This is good info Jim. Thanks. I will share this with Others at my office.

2:33pm • #3
MAY
17
2007
relocation companies expecting a 35% referral it makes you almost wonder if it's worth working with them
10:15pm • #4
OCT
31
2008

I wish I had come across this blog a week ago. It's too late now that the relo company has contacted me and requested I sign a referral agreement. I've been working with clients for over 2 months now, mostly over the phone and email, and showing homes when they came to town one weekend. They notified me of the possible relocation package and dummy me didn't insist on getting a buyer brokerage agreement right there and then. A $7,000-8,000 mistake by my calculations of the 35% I will have to give them so the clients can actualy relocate.

Chalk this one up to lesson learned. At least they are still my clients and haggling over the fee at this point would only put more stress on their move so i dont want to do that to them.

Any advice as to how to use this experience to get into their network? So that next time I give the mafia...er um, the relo company....a chunk of my cash it will actually be because they gave ME the lead? I've asked the rep, and she basically said to call corporate and sign up through there....the cash I'm giving them this time around won't help me a bit to get into thier referral list.

9:11am • #5
289,869 Points 52 Featured Posts Localism Sponsor Outside Blog Hit Router

I think you can still negotiate a lower fee with the rep.

They're very sensitive to the after the fact issue and in my experience, will typically cut their fees if you've had prior contact with 'their' transferee.

Nothing ventured..............................

As far as future business, you need to go upstream past the rep to find whomever works with companies relocating people to your area.

You can also contact local HR managers and cultivate their relocation business both in and out of town.

Make their transferees happy and you're golden.

9:27am • #6

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Jim Lee, Knoxville Tennessee Realtor®

Knoxville, TN

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Realty Executives Associates

Address: Land Oak, 10255 Kingston Pike, Knoxville, TN, 37922

Office Phone: (865) 693-3232

Cell Phone: (865) 539-3163

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