Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
This is the story of Bacon Salt or J&D's Down Home Enterprises - the most successful Seattle start-up that you have never heard of. Or maybe you have. In 2007, Justin Esch and Dave Lefkow developed a zero calorie, vegetarian, kosher certified bacon flavor seasoning and decided to start selling it on the Internet. Within months, they had a significant business making hundreds of thousands of dollars in 2007 revenue. Today they are at a run rate of millions of dollars in revenue. How did they do it? Social media, particularly Facebook.
I met with Bacontrepreneur Justin Esch several weeks back where we talked about their strategy and how they developed a grassroots following for Bacon Salt through online guerilla, Seth Godin-style Purple Cow marketing. Here is Justin's recipe in launching a physical product on Facebook:
Create a Group on FaceBook: Check out the Bacon Salt group on FaceBook. Before broadly opening up the group to the public, Justin and Dave went and made sure that there was plenty of content, pictures and videos to keep people busy and make it a fun experience.
Invite 100 or so Friends and Let the Newsfeed Do It's Magic: They then invited 100 or so friends to start populating the room leaving comments on the wall, etc. Make sure you invite the popular people who have lots of friends on FaceBook. As everyone knows, FaceBook users can watch what their friends are doing on the newsfeed. When friends see other friends join the Bacon Salt group, they get curious, check out the Bacon Salt group, and join the group.
Make Sure There Is Lots of Fresh Content: Just like good blogs or communities, groups on Facebook need lots of care and tending. Justin and Dave made sure that there was a constant stream of interesting Bacon Salt related content and encouraged the community to place or promote Bacon Salt in interesting places. The result was hundreds of pictures and videos of Bacon Salt all around the world. There are some amazing pictures and videos in the group. They also filled the group with Bacon Salt recipes and random bacon musings.
Target the Rabid Fans: Justin and Dave then used the interest tagging on FaceBook to target every Bacon Fan and every group that was about Bacon. They reached out to all these individuals to make sure they are aware of Bacon Salt. They sent them free samples to get the early adopters to talk about Bacon Salt, tell their friends, or wrote a blog post on Bacon Salt. The ground swell started. Here is hilarious video that someone put together.
Do Some Good & Sell Some Bacon Salt - OPERATION BACON SALT: Justin and Dave encluraged rabid fans of Bacon Salt to take pictures and post them on FaceBook and around the Internet. J&D came up with the brilliant idea of sending free samples of Bacon Salt to soldiers in Iraq. Iraq, being a Muslim country, does not have any pork products, let alone bacon. The soldiers in Iraq were incredibly appreciative of the generosity of J&D and loved the taste of Bacon Salt. They took TONS of pictures of Bacon Salt in military vehicles across Iraq and the world. Word got back to the States of their good deeds resulting in more and more press coverage of the Bacontrepreneurs.
They have basically replicated this strategy on MySpace as well. Their business is doing extremely well. Bacon Salt is knocking on the door of distribution through major grocery retailers and they are slated to appear on QVC at some point in the near future.
What's even more amazing to me is that they have bootstrapped it 100% to date. Now that's what I call a story of two Seattle boys done good.
Would you like some Bacon Salt with that?
Add Me on Google+, Follow Me on Twitter, Connect with Me on LinkedIn:
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.