If you’re not familiar with Trulia.com, you should be. It’s a great tool for consumers in the real estate market. One of its best features is Trulia Voices, a Q&A forum.

I recently answered a question from a home owner asking about staging for their home. They live in a different state and are not in my "market area," but I believe in sharing advice and no other comments had been posted from an actual stager. The questioner wanted to know about costs and asked for referrals! One answerer was a true gem: they talked about the ROI (Return on Investment) of staging and you can tell this agent has success stories. I won't "crib" any from this gentleman's answer, but it was along the lines of being surprised at the hesitance to use a stager (small investment) when the rewards are so great.

Now on to another reply. This agent suggested buying scratch 'n dent furniture, accessories from a large overstock product store, and flowers from an even larger discount membership club.

I was laughing until I realized this is serious stuff. A consumer is trying to get their home sold and asked for information specifically regarding cost and receiving a local referral. What this answer gave was an attempt at a cost saving alternative.

Stagers, we know that our inventory isn't cheap, nor is our time or talent. Here someone has been advised to purchase furniture which they don't want/need and will presumably have to move to their new home, plus accessories and flowers.

 There's nothing wrong with looking at bargain stores for finds. Sometimes you win, sometimes you lose. Julia Maher wrote an interesting post, Yes, it's Staged--but is it Appropriate? on staging a home properly for its price point. Without the help of a professional stager, the chances of this homeowner going in a store like the one aforementioned and finding the "right" stuff, is slim to none. Example: My Jonathan Adler upholstered side chairs retail for $500 each and are not sold to the public (available for purchase through a design professional or select vendors by custom order). If a home calls for these signature pieces, they get taken out of my residence (one stays stored, the other is used) and into the home. These chairs fit in tight spots and have that designer quality. And guess what? When the property sells, I take 'em back, unlike...well, read on.

As for the furniture, I'm wary of the homeowner finding and placing pieces that will best reflect the home's features. Even at a discount ("scratch 'n dent," hello), this can still be a sizable investment that could cost more than just using a stager, without the desired results. It very well could be detrimental and make the home harder to sell.

Flowers from a membership-only club, well...requires membership! While I prefer to establish a relationship and patronize a local florist, I will not condone or condemn flowers purchased elsewhere. But it is presumptous to say that the homeowner can just go and grab some flowers from such a place (are they members? is that another investment needed) or even how far said big box retailer is from the home. Right now, I'm seeing a lot of hassle and running around (gas is expensive, folks) for this homeowner. Savings? Nope.

The tragedy is, someone is out there giving bad advice. And the bottom line is, the homeowner is the one who loses here.

What to do?


  • Dispel the myths and actively (but positively) counter bad advice.

  • Be the expert: Go one step further and freely offer good advice on what you know.

Audrey Hoffm…, Real Estate Professional in Baltimore

RECOMMENDED READING:

It's Almost Unbelievable - How can they not believe?

Another stat to write home about..... Success shows through consistency

Home Stager Performs Strip Show Just to Garner Attention!

Why You Cannot Be a Stager For 'Fun'

 

 
Post is included in group: Stage It Forward...

22 Comments on Are You Serious? Bad Online Advice and the Aftermath

FEB
21
2008

I use trulia, it's a great way to bounce ideas back and forth with buyers, sellers and professionals. However, there are forum trolls and soothsayers so beware of them and you'll manage to keep sane!

12:29pm • #1
1 Featured Post
Johnny--It is great!  I'm still learning my way around the site, but so far so good!
12:31pm • #2
582,213 Points 82 Featured Posts Localism Sponsor Outside Blog Hit Router

 

The great thing about the Internet, is that everyone has a say! The bad thing about the Internet, is that everyone has a say!

12:37pm • #3
127,640 Points 1 Featured Post Outside Blog

You have some really good ideas there.  I mostly work with new home buyers, but I would like to get back into listings.  Thanks for the info.

J.

12:38pm • #4
181,789 Points 2 Featured Posts Outside Blog

What is scratch N dent furniture?  I have never heard of such a thing.

www.stagingwebsites.com

12:47pm • #5
101,957 Points 18 Featured Posts Outside Blog
Audrey- This is just more proof that some members of the public AND the real estate community think that what we do is put furniture into homes. If that is true, then Gary and Cesar, who are the drivers who deliver my furniture for me and place it in the appropriate rooms, can put "staging" on their cards under "hauling"! Great post, Audrey!
1:13pm • #6
6 Featured Posts
Audrey, I know exactly how you felt when reading the answer. Sometimes I want to take my "magic eraser" to some of the things I see people telling others. If someone were to leave a question asking about how much their house is worth; would I hazard a guess? Not on your life! Nor would I suggest they try to sell the house themselves in order to avoid the "cost" of having a REA do it for them. Thanks for including one of my posts in your recommended reading list. Whoo Hooo. That is so kind!!! 
1:40pm • #7
108,378 Points 11 Featured Posts Outside Blog
Thanks for making such a great point! Your list of required reading is a great start to educating the general public as well as Realtors.
2:51pm • #8
166,612 Points 6 Featured Posts Outside Blog
Audrey,  Very true and good advice.  I especially like what you wrote to Dispel the myths and actively (but positively) counter bad advice.
8:54pm • #9
132,680 Points 2 Featured Posts Outside Blog Hit Router
Wow!  What a good impression that poor person will  have for the industry standard...ugh.  We NEED to up it a notch, don't we?  I was in a class this week where one of the student tips was that their trainer (who shall remain nameless but you can probably guess who they are) said they should just make the clients buy the furniture and then they don't have to carry any inventory.  Yeah.  Most clients are not interested in that or they wouldn't be calling a stager would they?
10:13pm • #10
1 Featured Post

Richard--That's it in a nutshell!

Jeff --Glad I was able to provide you with useful info.

Chris--Think of it as the clearance rack merchandise--very hit or miss in terms of what you're going to be able to find and just how big of a discount you really receive.  For the furniture world, scratch 'n dent can mean a sofa that's reduced because it was on display in the show room (and has minor wear and tear) to actual used furniture up for resale.  The better quality (in appearance and make) will generally not be at bottom dollar, but reduced enough to where it may make sense to get versus the brand new.  So if you were to save 25% and get a pretty solid piece, not bad--but it's still costing more to make that investment than it is to use a stager (who is going to shoulder the cost).  Hope that helps! 

Elaine--AMEN!

Yvonne--I was trying SOOO hard not to seem frustrated when writing...oops! :)  

 

10:58pm • #11
1 Featured Post

Dane--Thanks for the kudos for the list.  There's so many terrific posts from our staging community here on AR, but I thought those to be particularly relevant for this commentary.

Marc--I think that's the key with educating---correct without condescending or pointing fingers.

Terrylynn--What got me was that the person didn't even have a seed planted until someone looked at their request for information and basically said "don't be foolish, try a, b, c yourself."  And yes, our inventory is a piece of the value we bring.  I love Tim Gunn's tagline on Project Runway: "MAKE IT WORK!"  That's what we do, we make it work.  

11:08pm • #12
6 Featured Posts
Good reading, good writing, good information.  The real point I was making in my blog (thanks for listing it on your recommended reading) was that it's really not about the Realtor not believing in staging. It's about the service all of us in this industry, Agents, Loan Officers, Inspectors and the list goes on, perform for our clients. What's our purpose? What's our goal? To add value to a very important process in our client's life. When our services are devalued or even worse dismissed it is a disservice to the client, and it costs them money.
11:18pm • #13
FEB
22
2008
4 Featured Posts
Audrey, I'm a little late into the game on this blog, but it's excellent.  You put such a great spin on your writing.  You keep it real and it's informative but you also present it in a fresh way.  I'm looking forward to reading more of your blogs.
8:11am • #14
1 Featured Post

Kym--And I think that's the sad part--it costs the client more in the end, and it is a disservice as you said.

Charlene--Thanks for visiting. It's my goal to provide a relevant and enjoyable read.  Glad you stopped by!

8:29am • #15
8 Featured Posts
I totally agree with you.  Basically, you get what you pay for.  IT may cost a little bit more to hire a professional stager instead of trying to do it yourself, but the difference in quality will be worth it.  A small investment can reap huge rewards.  Excellent post.
2:01pm • #16
3 Featured Posts

Audrey,

I have a theory. If you have to ask someone else for advice on how to stage your home you shouldn't try it yourself. If you truly have the talent you don't need to ask anyone for advice.

                                                     When in doubt hire it out!

11:35pm • #17
FEB
23
2008
1 Featured Post

Jonathan--You got it! Thanks for dropping by.

Susan--I hope that the individual that posted the question was able to get some help!

3:22am • #18
320,823 Points 40 Featured Posts Outside Blog
Audrey--A professional stager or an almost stager...Which will get the home sold? In this market, can you take a chance?
7:36pm • #19
FEB
24
2008
1 Featured Post
Teri--Wouldn't want to be the guy on the block who did!
4:27am • #20
MAR
01
2008
421,799 Points 81 Featured Posts Localism Sponsor Outside Blog Hit Router
Let me say again, I am so glad I discovered you on AR and that you're actully in my area.  We're gonna have to talk soon! 
8:08pm • #21
1 Featured Post
Margaret--Yes! ASAP!
9:20pm • #22

Leave a response…



(optional)
What does the graphic say?
 
Rainmaker_large

Audrey Hoffman, VoteAudrey

Columbia, SC

More about me…

VoteAudrey blog

Address: Virtually Anywhere!

Email Me



Links

Archives

RSS 2.0 Feed for this blog

Find SC real estate agents and Columbia real estate on ActiveRain.