Last night I attended a Vancouver marketing un-conference called Case Camp. The event was very interesting and I chatted to some of the same people I had met at Tuesday night's Third Tuesday event. There were some interesting presentations and I won't bore you with a run down of them all. They weren't boring at all, but I am sure that me writing about them would be. Case Camp presents marketing case studies, but each one is only 8 minutes and then there are two minutes.

TWO OF THEM MENTIONED IT

The most interesting and real estate tech related thing I learned was mentioned by two of the presentations. They both mentioned the same tool and I thought that it could be very useful to realtors looking at the design of their website home, or landing, page. The first presentation I wasn't too organized for and wasn't taking notes so I can't tell you who was giving the presentation and where she worked. I'll try to find out who she was.  

The second presentation was by Chris Goward of a company called Wind Tunnel. Their slogan is "Squeezing more value from your website" and that is what realtors®  are always trying to do. Getting the visitors there is hard enough, but whats the point if they look around and then leave. We are here it make a living, not as a community resource. Thats what we pay taxes to the city for. So Chris and Wind Tunnel were looking at redesigning a companies homepage in order to get more visitors to register for their trial software.

WHAT WAS IT?

What both of these presentations mentioned that the tool that they used to test these sites was the FREE Google Website Optimizer. First you will have to decide what it is you want to your site visitors to do. You want them to leave their information, but what are you going to offer in return. Most likely this will be to register for your IDX or VOW for access to MLS®  listing info. You will then have to create two test pages to see which one Google says is the most effective at converting visitors into leads.

Good Luck!