As the Santa Barbara real estate market has slowed in the last 18 months, it makes sense that some Realtors are trying to stand out with niche marketing efforts.  One of these niches seems to be Realtors marketing themselves as eco-friendly and green.  While I am 100% supportive for anyone with an eye on environmentally conscious action (real estate or otherwise), make sure your Realtor is not using "basic green talk" as cursory knowledge of green building simply as a marketing ploy in a tougher market. 

Again, I loudly applaud any Realtor that is going out of their way to learn about solar, energy-efficient appliances, geo-thermal pumps, earth friendly design and products, improving indoor air quality, tax credits for energy saving improvements from a homeowner etc.  I think intuitively that people who share strong values of being environmentally and socially responsible will often align themselves with others that share the same beliefs.  If these beliefs are then shared amongst parties involved in a real estate transaction, all the better.

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Kevin Schmidtchen - Thank you for reading.  I hope you find Santa Barbara Real Estate Voice informative.  Please feel free to comment below with any thoughts.

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