We're barely into the new year, yet many of my transactions are reminiscent of 2007. One thing is for certain, the deals aren't getting any easier and, if my experience is indicative of anything at all or reflects the market in other parts of the country, the transactions are getting harder and more challenging. I've had buyers ask me, "Isn't it supposed to be easy to buy a home?" And I feel like saying, "Where in the world did you ever come up with that goofy idea?" But, I don't. Maybe they watch too much late-night TV. They don't buy homes every day and aren't sitting on my side of the fence. So, I give it to them straight. Because many sales are a struggle. I know that it's important to go that extra step, that extra mile, and to repeat that process over and over until the escrow closes. It takes perseverance. It takes strategy.
Selling a home in a declining market means spending more money on marketing, not less -- making certain the home is in pristine condition for showings -- following up with buyers to gain crucial feedback and using every available tactic to get that home sold because, quite frankly, MLS isn't going to do it all by itself.
Read more about Selling in Slowing Markets.
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