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Jonathan's post here started a very interesting and lively discussion.

But I still don't have answer to my question.

Bob and I opened our own shop 9 years ago.  We've done well.  But, of course, I wouldn't mind adding a few top notch agents.

If I were recruiting *you* as an agent *today*, for my small, independent firm, what *specifically* would you want me to offer you?  What would seal the deal?

First off, I can't give you a private office without seriously reconfiguring our building.  So that one's off the table.

Would you expect me to cover your printing costs?  Everything?  Flyers and business cards only?

Would you expect me to pay your ISP and cell phone?

Would you expect me to pay print advertising on your listings?  If so, how much and where?

What kind of marketing materials would you expect me to provide?

Would you expect me to provide an assistant or transaction coordinator?

Would you expect me to pay your MLS dues?

How sophisticated do you expect the office voice mail system to be?

What about lead generation?  Old-school floor time?  Office meetings?  No meetings? 

What things would you specifically want?  And what commission split or desk fee would you be willing to pay for them?

Or, and someone please define what kind of "leadership" you would expect from me, using specifics again, please.  :-)

 
Post is included in group: e-PRO Internet Technology

52 Comments on What Do Agents Want?

FEB
23
2008
691,546 Points 9 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp
Hi Cheryl missed the friday song. This post on a more serious level is good. Thanks for keeping the dialogue going
9:53am • #1
Hi Cheryl, I'd want it all...but I know I couldn't have it all.  Hard decision to make.
10:02am • #2
398,164 Points 3 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Cheryl:

I am a broker in California also, and many times I find that I attract many new agents I am talking just got their license yesterday. I always refer these agents to the high profile companies, I am not equipped to hand hold this agents in the beginning. Nor do I have the kind of program that KW, or Prudential offers. So, I think that it is best to recognize ones short comings and Pay It Forward.

10:03am • #3
446,989 Points 28 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master
Lorraine & Loretta:  That's the same thing I do.  We developed a nice relationship with one of the KW guys a while back by referring all the brand new licensees to him.  We're not equipped to do serious in-depth training either.
10:11am • #4
296,965 Points 3 Featured Posts Localism Sponsor Outside Blog Hit Router
Cheryl that would be hard, what I have always looked for is exposure and lead generation. Exposure because it helps seal the deal almost always on a listing presentation. Otherwise I expect nothing from my office and care more about keeping as much of my commission as possible. Just paying for the name.
10:13am • #5
547,922 Points 1 Featured Post Localism Sponsor Outside Blog Attended Rain Camp
An environment to learn and help with new ideas and I pay a reasonable fee for minimal services. Today the bigger producers understand they need to pay for most of the services and in return get the majority of the commission.
10:22am • #6
304,706 Points 17 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master
I would want a positive environment, no negativity.  Don't where the breaking point is.  Any producing agent wants the office to pay for as much as possible and they want to keep as much.  There is a breaking point for every agency.  It can adjust with production levels.  It's a discussion and negotiation with every agent.  BTW I am with RE/MAX.
10:27am • #7
180,596 Points 25 Featured Posts Outside Blog

Cheryl,

After being in business for 20 years I have had to change offices a few times mostly because Previous Office has Sold or I have Moved areas.

Here is what I look for.

  • Office Name Recognition ( Local and National/World Wide) In todays environment of WWW. Exposure I want to know that the consumer will have some built in confidence afforded by name recognition.
  • Office and office agents reputation. Check at the Real Estate Agency as well for Complaints.
  • Office Staff and Broker. I want the Broker to be knowledgeable with easy access to me if I have questions. I also want to know that the staff be it telephone answering or the office administrator that would handle Listings and Transactions is someone who I can easily communicate with ( I dont want someone who says " Thats the way its done, get used to it ,or someone who is prone to mistakes"
  • Upgraded office equipment. I do not want to see equipment bought " back in the day " Yes I understand that technology is expensive and obsolete in a short period of time. But Come on, Thermograph Fax's?
  • Office Web exposure. I want the office that I work with to embrace technology and the World Wide Web allowing me to piggyback on some of thier exposure. I want also the Office and Broker to embrace and encourage my exposure.
  • Beyond that I want Real Estate Forms provided, Signs provided for a reasonable cost. Cooperative media agreements at reduced rates when they can be negotiated by the office.
  • In essence I do not want the office to provide me a lot of extras that will drive up my desk fee. I have been a 100% Commission agent for years and tend to gravitate towards companies that preserve my income by offering the best desk fee. It is all of the extras that agents ask for that tend to drive up that fee.

Give me a great rate and I will be able to afford all of the extras on my own.

I am sure I have forgotten some important stuff. But this is enough for this comment.

10:35am • #8
1,177,130 Points 133 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

First off, I can't give you a private office without seriously reconfiguring our building.  So that one's off the table.  Don't need one, have two one in my home and car.

Would you expect me to cover your printing costs?  Everything?  Flyers and business cards only?  I create my own cards and flyers.  Have a cool printer that does that for me, rather inexpensively also.  Found a cool printer that does my business cards super cheap.  Did I mention I am the queen of cheap?

Would you expect me to pay your ISP and cell phone?  Nope, I am an independent contractor, that means I pay for my own expenses.

Would you expect me to pay print advertising on your listings?  If so, how much and where?  Nope, I do homes and land plus make my own flyers.  I try to avoid killing trees when taking a listing.

What kind of marketing materials would you expect me to provide?  None, that's up to me.  I will take care of that as I have my own systems.

Would you expect me to provide an assistant or transaction coordinator?  I just need someone to hand my paperwork into and someone to give me a paycheck.  If that is what your assistant does :wink:

Would you expect me to pay your MLS dues?  Nope, I would put my license on ice if I couldn't afford that business expense.

How sophisticated do you expect the office voice mail system to be?  A live person to answer and transfer to my cell phone even though my marketing only utilizes my cell phone.  Occassionally someone finds my office number :groan:

What about lead generation?  I thought I was supposed to do that?!?!  Old-school floor time?  ICK!!!  Office meetings? Yea, once or twice a month so I can say hi to collegues and we can share info and market insight, I like that. 

What things would you specifically want?  And what commission split or desk fee would you be willing to pay for them?  I don't need a desk, I have one at home and in my car.  I get a VERY high split (let's just say as high as you can go without being 100%) and no transaction, marketing, franchise or BS fees what so ever!

Or, and someone please define what kind of "leadership" you would expect from me, using specifics again, please.  :-)  I just want a broker who can understand, coach and support my business model.  Am I that high maintenance?

Last two words up there:  Tongue in cheek of course :)

 
10:38am • #9
446,989 Points 28 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master
Renee -- You're hired!  OOPS  I guess you need to get a California license first.  :-)
10:54am • #10
433,119 Points 110 Featured Posts Outside Blog Called Shot Master

CJ- Great post...yup I am with you on a lot of things...the owner of our company gives soooooooo much agent support, to me its incredible..  I think sometimes...I must have started in real estate at the wrong time...The only thing I ever depended on a broker....active broker license...an occasional question...and a space for me to work...

I will say as an agent...I hated to work from home and I never did except to answer the phone...for many years I would not have a computer in the house...the only expectation I had was a private office...guess what I paid for it..

We are fortunate enough that  our management staff do not compete....we all have our own levels of expertise to provide to the associates...we know the asset is the associates...but we also expect....certain things in return...sometimes we are happy campers and sometimes not...

We as a profession sometimes come across demanding...unrealistic and sometimes very dramatic...we all need to face the fact...our own personal hard work will pay off!  It's not my job to make you successful...its my job to provide the tools...the skills and the know how...it's your job to get out the chair and do tasks that will generate income!  I love this! 

10:54am • #11
405,337 Points 2 Featured Posts Outside Blog
There are some thing to be offered but most should be covered by the agent. Are we not in business for ourselves??
10:55am • #12
Mrs. Burrows,

I would really like to know what the name of your printer is, and where I might find one...:0)

Princess of cheap
10:56am • #13
I would want you to own a Keller Williams Franchise, so I could be a happy agent, with world class training, support, marketing opportunitues and discounts, and a great commission split and profit sharing opportunities!
10:59am • #14
197,393 Points Localism Sponsor
I think an agent wants as much as possible. However, I feel the people we work with is most important.
11:14am • #15
233,380 Points Outside Blog

Would you expect me to cover your printing costs?  I would like a color printer at the office to do small jobs.  Big jobs and jobs with special papers should be the agents responsibility, same with business cards.

Would you expect me to pay your ISP and cell phone?  No

Would you expect me to pay print advertising on your listings?  If you are doing office ads yes or at least hafl if the agent is doing is own ad, no.

What kind of marketing materials would you expect me to provide?  Envelopes and paper with company logo for small jobs, bigger jobs the agent should pay for.  Presentation folders and such.

Would you expect me to provide an assistant or transaction coordinator?  Only if the agent is productive and makes you a lot of money.

Would you expect me to pay your MLS dues?  No

How sophisticated do you expect the office voice mail system to be?  It should be able to transfer messages to my cell phone and possible to email.

What about lead generation?  Old-school floor time?  Yes  Office meetings?    Yes and any type of real program to get leads from. 

What things would you specifically want? 

And what commission split or desk fee would you be willing to pay for them?  I work as a 100% agent.  I pay $400 a month and $500 a transaction.  It works if I do a lot of business and not quite so much if I don't.  I am the only one in the company that works that way so I don't know how the model would work elsewhere.  Our broker usually does 75% and is very generous with not charging for mailings, copies and such.

Or, and someone please define what kind of "leadership" you would expect from me, using specifics again, please.  Someone who doesn't interfere but keeps track of what I am doing and makes sure I do things correctly.  I like to be put in a sandbox with clearly drawen lines and told to play.  When I go out of the sandbox I expect to get my hands slapped.  So many people don't understand that concept.  They think because they are independent contractors they can do what they want when they want. 

Someone who keeps track of industry trends and relays that to me.

Someone who looks out for my professional growth and can also see if I am having personal problems.

Someone who is cool, calm and collected at most times but can be appropriately upset at the correct times.

 
11:16am • #16
1,177,130 Points 133 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

I hope I am not hijacking but I use an HP Officejet Pro L7650 All-in-One with the double inks.  For business card printing (I don't link in other's blogs) I use Top Producer Printing

Cheryl:  LOL!  I guess some people don't realize they are starting a business when they are getting into real estate!

11:34am • #17
306,936 Points Outside Blog

Good point someone made about the difference between you recruiting a mega-agent and a newbie. It seems you can offer the moon on a platter to the mega-agent, if that's your business model, but this does not make sense with the new agent.

New agents need superb, on-going training, a supportive environment/culture and low operating expenses.

At the end of the day, we're all running our own small businesses. We need to stop whining, and jumping ship for every new deal that comes along and stick to our own business model and persevere!

There are so many things about this business that the new agent must learn and eventually excel at...or perish! For example: continuous, on-going lead generation, lead management, and cultivation and closing of such leads.

Let's just say I was fed leads all day by my broker and I ran around town as a buyer's agent. Sounds like fun and maybe even easy street, right?

Someday, by my choice or theirs, I won't have that hand-holding anymore and the faucet of leads gets turned off! I'll starve! I'm like a deer in the headlights wondering why mommy isn't feeding me anymore! Under such a scenario, I haven't even learned the listing side of the business!

Give a man a fish...he'll eat that day.....teach him to fish....he'll eat for a lifetime.

 Sorry to get so philosophical about this topic!

You just need to devise a quality, win-win program and then stick with it and quality people will join your team.

Kirk, Greenville, SC 

 

11:41am • #18
239,691 Points 6 Featured Posts Outside Blog Called Shot Master

I am a top producer who recently switched from a local real estate company to RE/MAX.

The advantages I receive in return for fees that made the difference to me:

TECHNOLOGY, TECHNOLOGY, TECHNOLOGY.

LEADS, LEADS - NO FEE FOR LEADS!! At the "old" company I was charged 25% for an internet lead, then the company took a split on TOP of that.  My net was less than theirs. That didn't sit well with me.  I pay and paid to keep the technology up to date.  I help promote my website and when I receive a lead - it should be free.

A professiona work atmosphere.  It is my choice whether to "rent" an office, or work from home.  I think we all have several offices....I know I have a mobile office on 4 wheels, a home office and I like to have a desk too. 

Good luck in whatever you decide to do.

 

11:43am • #19
Mrs. Burrows, I am about as green as they get, and I was wondering about that too.  What is hijacking?  Thank you for the tip.
Noob
11:44am • #20

 

 

If I were recruiting *you* as an agent *today*, for my small, independent firm, what *specifically* would you want me to offer you?  What would seal the deal?

First off, I can't give you a private office without seriously reconfiguring our building.  So that one's off the table.  In this case I would not be able to come to your office in our market a privite office is mandatory.

Would you expect me to cover your printing costs?  Everything?  Flyers and business cards only? No we cover all that, there are some in office printing that we use the office printer for but we have our own printer, fax, scanner & computer in our private offices.

Would you expect me to pay your ISP and cell phone? No

Would you expect me to pay print advertising on your listings?  If so, how much and where? When included in office advertising that covers everyones listings...not our private advertising.

What kind of marketing materials would you expect me to provide? Company, franchise materials.

Would you expect me to provide an assistant or transaction coordinator? Our office manager takes care of our transaction & sales files this is very helpful but we do all the rest.

Would you expect me to pay your MLS dues? Nope

How sophisticated do you expect the office voice mail system to be? The best avaliable.

What about lead generation?  Old-school floor time?  Office meetings?  No meetings? Our broker/owner passes most leads to her daughter....... We do have floor time, but in this town we can have 20 walk ins per day and that leads to business!! Office meetings for strategy etc, twice a month is enough

What things would you specifically want?  And what commission split or desk fee would you be willing to pay for them? No desk fee and 80%

Or, and someone please define what kind of "leadership" you would expect from me, using specifics again, please.  :-) In the 1960-70's my family had a brokerage in California, very successful and my uncle said "Look and act successful and you will be" I believe it works wonders.  Pay attention to business, take an active part in making sure your agents are happy and feel that you are interested in your business!  Every agent has a different approach to marketing, advertising, selling & listing and its important to make sure that you are giving more and taking less.  We need to know that you know we are important and for the revenue we bring in your spending it so it will bring more business.  Its a business, your business and our business, but we are the race horses!

12:15pm • #21
241,960 Points 13 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp

Strange to read one comment above about "Office name recognition" being important to an agent.  NAR surveys have always shown that fewer than five per cent of consumers choose a company based on their name recognition or national image advertising.

You can make an awfully good living in this business without being McDonald's or Burger King.

12:17pm • #22
597,151 Points 45 Featured Posts Outside Blog

Cheryl - I'd ask for:

reputation (you have that)

leadership and challenge and inspiration (you do that - just look at your posts here on Active Rain)

a sounding board for occasional use (you do that, evidence is here)

sharing what makes sense - i.e., broadband wireless we can connect our own equipment to

having any forms or info I need online where I can access it locally or remotely 

a flat surface for my laptop and outlets where I can plug my stuff in

a place I can bring my clients, where I'm proud to have them, and where they can drop things off

I'll pay for my marketing and advertising and admin help and staff and supplies 

 

12:27pm • #23

First off, I can't give you a private office without seriously reconfiguring our building.  So that one's off the table. 
Sorry- this is an absolute must. I need a place to have private conversations with clients where everyone else in the office cannot hear me. And if it is not a conversation with a client, it is often a conversation with the clients lender, excrow, etc. And negotiations with other agents- I dn't want to air everything in a bullpit.

Would you expect me to cover your printing costs?  Everything?  Flyers and business cards only? 
I like to create my own materials as well, and I am good at it. So, no. I think printing is one of the costs I need to cover as an independent business owner. I do retain 100% of my earned commissions. Perhaps if I was paying the broker a split of my earning, I would expect some generic stuff to be supplied by the office, for me to grab whenever I need it.

Would you expect me to pay your ISP and cell phone? 
Nope, I am an independent contractor, that means I pay for my own expenses.

Would you expect me to pay print advertising on your listings? 
No, I don't do print advertising anymore, anyhow, anyway. No no no. Please don't waste your money. Except for direct mail to the nieghbors and other agents, like invitations. But that is an idependent contractor cost.

What kind of marketing materials would you expect me to provide? 
"None, that's up to me.  I will take care of that as I have my own systems."

Would you expect me to provide an assistant or transaction coordinator? 
This is a value added item I think. It is great to have these services available in an office. But I would expect to pay extra for that, and... "I just need someone to hand my paperwork into and someone to give me a paycheck.:

Would you expect me to pay your MLS dues? 
No. Are you offering??? :)

How sophisticated do you expect the office voice mail system to be? 
"A live person to answer and transfer to my cell phone even though my marketing only utilizes my cell phone.  Occassionally someone finds my office number :groan:"

What about lead generation? 
If you are generating leads, then you are my competition. STOP IT! Unless you are doing to help me increase my earnings. Then thank you.  
Old-school floor time?  
I like floor time- it is the time I take to clear my desk and get some data entry done, refocus and such. And I usually get a couple new clients a year from it. Another side benefit is the practice fo answering some of the strangest questions I will ever hear in Real Estate. 
Office meetings? "Yea, once or twice a month so I can say hi to collegues and we can share info and market insight, I like that." Also an opportunity to talk about Buyer & Seller needs and new listings. And I think a Broker ought to have something to tell me about the market place, legal updates, issues that hacve arisen, etc. When else will you have that chance?

What things would you specifically want?  And what commission split or desk fee would you be willing to pay for them? 
I want to know that I am getting good value for my dollar. Show me where the money I am spending helps me in my business practices. If I am paying a high dollar for a franchise, then I want to see the benefit in Green. If you truly have value added services, please do share them with me. I may be willing to pay for them. But you will need your information set out clearly and have an ability to convey it to me. I see a lot of money going for very little service at some places. I don't need to pay for a "family feeling" at my brokerage.

Or, and someone please define what kind of "leadership" you would expect from me, using specifics again, please.  :-) 
I would appreciate it if you would please track market trends overall. Be involved in Broker level leadership- REALTOR issues, legal updates, Forms revisions, technology changes. I would also love for you to Back Me Up! If I am having a dispute with another brokerage, I want you to sit with me and figure out a way to negotiate the issue- explore all issues and ideas and look at it from a what-if perspective. I will respect you for telling me I screwed up, but if it isn't cut & dried that it was My Fault, don't tell me to just suck it up and pay it. Or I am going to be looking very closely at what I am paying you for.
On training and coaching, if you see I am struggling, please do help me. Give me advice, tell me where I am going wrong, help me find ways to become better.

Thanks! That was a helpful exercise. I am at a great brokerage LOL
And thanks to Renee Burrows - Las Vegas NV Real Estate  for the helpful comment that I was able to copy/paste and change. Note that I did use quotes! Those were her words, but my feeling exactly!

12:45pm • #24
292,027 Points 110 Featured Posts Outside Blog

Brilliant idea, Cheryl!  What a great conversation to have.

By the way, a Burrows+ C. J. combo would be unbeatable. I might even be persuaded to play the AfBA game if that happened.

12:49pm • #25
1,177,130 Points 133 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Sarah Nopp wrote:  I don't need to pay for a "family feeling" at my brokerage.

Amen to that!!  "Culture", "Family-Feeling", "Recruiting Benefits" make me run the other way.  Too much background noise to run a solid real estate business.  I already have my own family with drama, why would I want another one?  If I want to recruit it will be my own buyer's agent or I will open my own brokerage.

Don't get me wrong, I like people and other agents, but only on a collegue level.

1:00pm • #26
403,484 Points 6 Featured Posts Localism Sponsor Outside Blog Hit Router Called Shot Master
Right now, I just want a broker that knows real estate and appreciate the real estate side of the purchase process.  My broker is a loan officer and he truly have no respect for the real estate side.  Don't know how or don't seem to care to learn.
1:19pm • #27
837,423 Points 163 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master
Thanks for posting this one.  As a broker here in Austin looking to add some agents in the upcoming months, I will keep an eye on the comments here to see what kind of feedback you receive.  Congrats on the feature as well!
2:44pm • #28
402,845 Points 1 Featured Post Localism Sponsor

I want 70% to start 90% at 100k no desk fees and I want 10% of all the business of any agent you hire because of me.

 

3:00pm • #29
482,170 Points 1 Featured Post Localism Sponsor Outside Blog
I would expect that the office be run like a business, not a family hobby.  Training would be on effective selling, sales basics, etc.
3:50pm • #30
280,121 Points 18 Featured Posts Outside Blog Called Shot Master

Cheryl, Obviously you are getting many different answers.

Mine would be the ability to work on my own without much supervision, but be able to contact my Broker at any time. Need a conference table in the office. Good sized commission since I would do all my own phone, printing, etc. But would expect a computer or two and a land line, fax and printer for those occasions when I went in the office. This is what I have now and it's great!  However, I do realize that some agents want/need direct supervision and like to be in an office daily. I guess you need to hire agents that "fit" well with what your office is.

4:11pm • #31
4 Featured Posts
Cheryl, it looks like you've got some great feedback from several savvy agents.  I agree with most, but education is important to me, and that's what I would add.  Congrats on the feature.
4:23pm • #32
204,598 Points Outside Blog

This is the choice every agents make everyday and it will all come down to the opportunity you deem reasonable and doable to accomplish the objective you're seeking.

At different points in you career your choices have different values and talent contributions that effect your choices.

Great set of questions!  These questions can be used to help brokers develop a business plan and marketing strategy.

Ntsike 

 

 

4:46pm • #33
186,660 Points 7 Featured Posts
I read through all that then have nothing to add except it was eye opening. There are some benefits that if broker provided could call the Independent contractor status into question, i.e. cell phone. If a company logo, address, and phone # is required on printing such as business cards, ads, or any advertising I would hope that the franchise broker would co-pay since the agent is promoting the company as well.
4:49pm • #34
I make my own copies and many these other things being complained about. That does not seem like much for you to do yourself.  If not hire a personal assistant.
5:28pm • #35
105,233 Points 12 Featured Posts

Cheryl,

I think my biggest thing would be no fees for miscellaneous company stuff that we don't use. Fair splits and for the Brokerage to do it's share of the "Brokerage" advertising. I can't think of any top notch agents that don't already have their systems in place so company provided tools just really don't mean anything to me.

 

5:28pm • #36
1 Featured Post

In the end, there are a lot of good companies out there.  Just like there are a lot of good agents out there.  I usually comes down to personal relationships.  If I like you better than the guy on the next street, I'm going to work for you!  Plain and simple.  Get your agents to refer you to other agents and you'll be fine.

If someone comes to work for you because you give them everything for free, it will be a never ending demand laden relationship.  Give me more or I'm gone.  That's no way to have a successful brokerage. 

 

5:34pm • #37
287,642 Points 33 Featured Posts Outside Blog
Cheryl- Am here reading and comparing what we offer versus what others here want :)  thanks.......
9:25pm • #38
507,192 Points 9 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

 

If I were recruiting *you* as an agent *today*, for my small, independent firm, what *specifically* would you want me to offer you?  What would seal the deal?

First off, I can't give you a private office without seriously reconfiguring our building.  So that one's off the table.  That's fine. I don't need one. At least right now I don't.

Would you expect me to cover your printing costs?  Everything?  Flyers and business cards only? I don't expect you too. Besides,I am an independent contractor.

Would you expect me to pay your ISP and cell phone? Hey! Keller Wiliams does. So why can't you? LOL

Would you expect me to pay print advertising on your listings?  If so, how much and where? No. I wouldn't expect you to do that. But if you want to,please help me out.

What kind of marketing materials would you expect me to provide? Free faxes,color copying,free leads - none of that home values,www.realestate.com stuffs. Please my grandmother can give me better leads than that. And she cant even read. LOL.

Would you expect me to provide an assistant or transaction coordinator? Hey Donald Trump and Sam Zeill have assistants,why can't I? Oh yeah,I am not as rich as them yet so I have to do perform like 20 titles by myself for now.

Would you expect me to pay your MLS dues? No. But If you want to,please be my guess. I dont turn down free help.

How sophisticated do you expect the office voice mail system to be? Who cares. Just give me a IPhone and I am good for the year. Can I get a IPhone?  Those things are so hard to find.

What about lead generation?  Old-school floor time?  Office meetings?  No meetings? Lead generation - Yeah,it almost lead me to loose my mind paying for junk. Old school floor time? Sometimes people call and they do not know what they want. Office meetings? Yeah! I am a friendly person so I like to know every one of my family members who I work with. No meetings? I need meetings. Speaking of meetings,can we have our meetings at the Ritz Carlton Hotels for finally selling that house that was on the market for like 400 days?Just kidding of course.

What things would you specifically want?  And what commission split or desk fee would you be willing to pay for them? 100% and no desk fees. Hey! You dont want to lose me to your competitor now do you? Then give me what I want.

Or, and someone please define what kind of "leadership" you would expect from me, using specifics again, please.  :-) Leaders lead by example. You want me to be a great real estate agent but everytime I call you for help,I can't get a hold of you. I got a better chance finding Waldo than trying to get a hold of you. LOL

Of course,some well most of my comments,I am just kidding. Great post.

10:10pm • #39
Localism Sponsor Hit Router
Thanks for the great post and awesome comments.  Sometimes it feels real lonely accepting responsibility for my own business, the wisdom in these comments are very reassuring.  I guess I have it pretty good after all.  Thanks.
10:25pm • #40

100% Commission with relatively low monthly fees
Non-Competing Broker
Office advertising (advertising office listings - even if it's rotational)
Office meetings at least once per month for networking and to discuss issues in the marketplace
Responses in reasonable time frames
Education and support
Floor time - at the office I worked for in AZ they just transferred any calls to us, rather than having us sit in the office - loved that!

Everything else I take care of on my own as an independent contractor.  Besides I like having control of how my stuff looks and how much I pay for it.

11:04pm • #41
1,224,480 Points 262 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

 

Each agents needs and wants are different. If there was one single business model that worked, agents would not job hop all the time from company to company. Choose a model that YOU are comfortable offering, and if agents want to work with you they will!

11:14pm • #42
FEB
24
2008
859,715 Points 76 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
That final response by RICHARD is the key. When I set out to create my own office, I set it up as if I was creating the dream office I always wanted. I have a variety of plans depending on what your needs/goals are and am flexible. The office is open less than a year, and I told the agents coming with me it is a work in progress. As the market changes, we need to change. 
8:10am • #43
733,693 Points 9 Featured Posts Outside Blog
Cheryl - Beside all the great response you already have I would ask myself why I went out on my own and offer that , what caused me to leave where I was and be sure not to offer that.
8:48am • #44
122,017 Points 6 Featured Posts Outside Blog
I think no matter what, everyone is different. Everyone wants different things. I said earlier I haven't had anyone attempt to recruit me, but I forgot. I was wrong. I keep receiving emails from a company that offers a low monthly program, with paid E&O, MLS, etc. I haven't switched yet. So you never really know!
2:57pm • #45
287,642 Points 33 Featured Posts Outside Blog

Cheryl-I loved Lanre's response....oh don't get me wrong, I read all the others, but his....well, I thought Jason Sardi was here writing....it was pretty funny....

Now for me the bottom line is the Agent has to fit in with the mix.  I will hand-hold in the beginning, but no more than one or 2 agents at a time...as it takes my time and effort.  I will give free leads, but the other Agents won't.  I only compete in my original area, or by my own referrals....I expect the Agents to develop their Sphere, and whatever other means they have or want for leads.  But the one thing that I insist on is teamwork, and respect for each other.

6:24pm • #46
FEB
25
2008
688,576 Points 117 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Cheryl,

I'd want a quiet corner where I could bang out loans for all these great people who are going to flock to you.  When are you opening up in Green Valley?

Mike (lender only) in Tucson

10:16pm • #47
FEB
26
2008
446,989 Points 28 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master
Mike -- All kidding aside, I should look into getting an AZ broker's license.  I wonder if there is a "fast-track" method for people who are already licensed in another state.
9:36am • #48
FEB
28
2008
5 Featured Posts
Some agents want to see Cheryl do Joomla tutorials.  
4:45pm • #49
688,576 Points 117 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Cheryl,

Who's kidding?  Check out Hogan School of Real Estate on Google.  Jim Hogan or his wife Esther can help you find the fastest track.  Jim and I sing together in a group called 4 Wheel Buggy. 

Mike in Tucson

4:52pm • #50
FEB
29
2008
446,989 Points 28 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master
Bob Carney:  Look what I found:  http://www.joomlaco.com/  Video tutuorials for Joomla.
6:26am • #51
MAR
01
2008
859,715 Points 76 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
Kathy-- well said! It is too easy to create a bad atmosphere / negative office environment even if you only have one "bad apple" who rubs the others the wrong way. In fact, before I hire I walk the other agent around the office and introduce him/her to other staff and agents. I give agents a heads up that I'd like them in the office at 10 am Tuesday, for example, so I can see how the potential hire reacts/interacts with the others. Of course, you cannot do this if the agent doesn't want anyone to know they're interviewing with you. But if you can, it's a real plus.
12:30pm • #52

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Cheryl Johnson

Highland Park, CA

More about me…

Cheryl Johnson, Bob Taylor Properties, Inc., Los Angeles, CA

Address: 5526 N. Figueroa Street, Los Angeles, CA, 90042

Office Phone: (323) 257-1080

Email Me


Caution: CAT BLOG AHEAD

Including random thoughts on life, art, business, stuff, and occasionally Real Estate.

What is a CAT BLOG?

According to Seth Godin: "Cat blogs are for, by, and about the person blogging. A cat blog is about your cat and your dating travails and your boss and whatever else you feel like sharing in your public diary." Well, I am the boss, my dating years are behind me, but I do love my cats.

Enjoy!



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