Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
There was a time when attention to these issues was not important...but that time is so OVER! Those of you with real estate licenses for only a few years, especially here in Seattle where the market has been hot during that time, need to change your practices a bit.
Don't rely on the fact that your methods worked in 2005 and 2006 and 2007 until September. The market has shifted! Sales are down YOY 30% to 32% since that time.
Let's assume we all agree that 77% more or less of people start their search for property on the internet. In our area buyers will often refuse to go see a property after they have viewed the photos and "don't like it". So good photos have become one of the most important things that we do for sellers hoping to sell their homes.
Even if the property sells with bad photos, maybe it's later rather than sooner and with only one offer and price suffered. So photos are #1 priority. I do not agree that all properties need a professional photographer. In fact, most don't. But if it serves your purpose as an agent to always have a professional phtographer, that's fine too as long as the property is not misrepresented by wide angle lens photos that make everything look twice the size of what it really is.
THE NUMERO UNO MISTAKE THAT AGENTS MAKE REGARDING PHOTOS, and the reason for this post, is putting them in the wrong order. It's not a visual tour. When buyers look at property the first photo on many sites, like REALTOR.com, must attract them enough to get them to click on something to see the rest of the pictures. So your first shot (depending on your mls rules) should be your BEST exterior shot. Here there is a rule that interior photos cannot be the #1 photo. But VIEW can and view often IS the best feature to show in that first photo.
Don't show all of your outside shots in a row and then "go in" the house as you might with a video tour. You MUST order the photos in the order of BEST features of the home. Why? Because if you have ever watched a buyer look at property on the internet, often they will move away at photo 2, 3 or 4 and not look at the rest.
Make sure your photos are such that your best ones are at the top and worst at the end...or not there at all. Better to have 8 great shots than 15 including 7 bad ones.
1) If you show everything except the kitchen, people will assume it sucks. Kitchens are important features of any property and should not be excluded.
2) Unless the best thing the property has going for it is outside, and the inside is really bad, don't put one or two ro more exterior photos at the top before you get to the inside photos. Otherwise people will assume that five photos ina row of the exterior means the inside is terrible.
3) Don't forget to crop and add light. If you don't have a photo editor then GET ONE FAST! Often I have a shot where it is so dark that I can't see anything, but by adding light you would never even know the original photos was practically black. I'm not going to drag lighting inside a property. If I'm tempted to...then it is time to hire a photographer for that property. We need to spend most of our time on real estate issues, not all the ancillary things. But most times a decent digital camera is good enough and some wide angle usage as needed in tight spaces.
4) Don't take a picture without moving anything. The number one thing I see in photos that should be removed is a kitchen towel on a new stainless steel stove handle. The feature of the stove is more important than a towel. Take it off, take the photo, and then put it back for the owner's use.
5) This I learned from a Jeff Turner post and it has come in handy. Stand on something to get a bit OVER things when you take the photo. It makes a lot of difference and is well worth the effort of moving a chair around as you take the photos.
YOU DO NOT NEED!
That photo with the tarp covered car in the driveway as photo number 3.
The picture of half the street in front of the house. If you go that far back to get the photo, then don't forget to crop out the street and the neighbor's homes, when possible.
Any bad photos at all. It is your job to market the property. Let them see bad things after they come to the house. Don't show bad things so that they never bother to come.
How many owner's have reduced their asking price to sell the home simply because no one was coming due to poor photos? One is too many, and I fear the amount is staggering and a darn shame.
Make good photos your number one priority when representing a seller client.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.