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5 reasons a Home won't SELL

 

1.                            PRICE

                         a.     Over Pricing at the premium market time

                         b.     My home is nicer so I will list mine for more

                         c.     Your home will sell the other homes on the market

2.                            UNDERCOMMISSION

                       a.     Average agent sells 4 to 5 homes a year
                              (discount agents don't or often won't work as hard for you)

 3.                            LOCATION/CONDITION

                       a.    Location and that is something you can't change

                       b.    Great showing condition all repairs are completed and updates done.
                              Painting the exterior and interior. Carpeting etc... Staged properly

4.                            MARKETING STRATEGY

                       a.     Showing to all other agents through realtor open house, emailing within
                               and outside brokerage.

                       b.    Exposing to the consumer through open house, magazine, mail-outs,
                              flyers, visual exposure, proper signage, etc

                       c.     Exposure to the internet- most people shop on the internet first.
                              Make sure your agent has a well marketed website.

5.                            EXPOSURE

                      a.     Make sure you are allowing the consumer to see your home whenever,
                              limited show can limit your exposure.

                      b.    Allow showing agents to show at all times

Following these 5 steps will allow your home to be ready to SELL and SELL faster than most others.

 

4 Comments on 5 Reasons a Home won't SELL

great points, not to mention that a mortgage consultant can help in many ways.  My #1 goal this year is to help my Realtor Partners sell more homes this year than any other year.

02/25/2008 09:46 AM by Dave Woodson (Indigo Financial Group Inc.)


All good points.  Also vacating the property during a showing. 

02/25/2008 09:48 AM by Kim Peasley-Parker (AgentOwned Realty)


For me, #5 is the biggest issue I have for some listings.  It's a pain in the arse, and I've turned down listings in the past because people want to restrict showings.  If they can't see your house, they're not going to buy it!  Allow people in the door!

02/25/2008 09:59 AM by Donna Harris, ASP (Re/Max HiNet)


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Real Estate Agent: Melissa Yates (Keller Williams Realty)
Melissa Yates
San Antonio, TX
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Keller Williams Realty

Office Phone: (210) 696-9996 Ext.: 457
Cell Phone: (210) 591-9100
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