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What sells your listing?

By
Real Estate Agent with Kelly Realty Group

I am sure that we all know that opinions are like, wait a second, this isn't the place for that type of talk.  What I meant to say was that I am sure interested in your opinion and want you to know that I don't think yours stinks.

It is a trying time and I was thinking about what makes success in selling real property?  Is it the properties alone?  I don't think so, because I have seen some really nice properties priced well not sell; and I have seen some horrific properties sell for amounts that I cannot believe.  There must be reasons for this.

I know, it is us, the Realtor Professionals.

Now it is time to tip your hand and pull the curtin back to expose the wizard behind the switches and buttons.  What is it that makes your listings sell before the competition?  I really would like to hear your opinions.

Is it your staging of the home?  Is it your aggressive marketing plan which costs a heafty portion of your commission?  Is it your extensive internet marketing campaign?  Is it your office location?  Is it your unique brochures and awesome yard sign?  Is it your reputation in the community that people want to go to you for their real estate needs?  Is it all this and more?

Please take this opportunity to not be shy, heck this is hardly public speaking.  Share your "I love me" stories of how amazing you are.  If you really aren't amazing and know someone who is and their secrets you can either give them the credit, or for the fun of it claim it as your own and brag to your fellow Active Rain bloggers how wonderful you are.

The Entire Team of Price & Company Professionals
Price & Company Realty - Myrtle Beach, SC
I have to thank one of the best stagers in the world, Renee Pratta, for the work she'd done with us.  Renee has a keen eye, a creative flair, and a work ethic that rivals my own.  She's a miracle worker for getting potential purchasers to visualize themselves in the homes.
Feb 25, 2008 09:19 AM
Vince Kelly
Kelly Realty Group - Colorado Springs, CO
Is Renee one of your employees or a peer or can you provide a plug for her business within this blog.  I know of several stagers here in Colorado Springs who are wonderful.  They have often been my platform to tell some of my clients that their home was a mess without me having to be the bearer of the bad news creating an uncomfortable situation.  Thanks for the post.
Feb 25, 2008 09:24 AM
Lorraine or Loretta Kratz
Crescent Moon Realty, Inc. & Land N Sea Auctions. - San Marcos, CA
Certified Negotiation Consultants

Vince:

Price, lock box, with E Z access and a pristine presentation. I have tried stagers and most of the time the stagers want the homeowners to do a major re-model of which the home owner is not interested in doing. I am sorry to say that the $300 to $500 I have spent on advice from the stagers did not help sell the home, having it price right did.

Feb 25, 2008 09:26 AM
Vince Kelly
Kelly Realty Group - Colorado Springs, CO
Pricing right is absolutely a key ingredient.  Do you have any specific technique for establishing your prices?  Do you rely on price per square foot or are you in a custom area where it is difficult to compare properties by PSF.  I appreciate your comments
Feb 25, 2008 09:40 AM
Cynthia Tilghman, Realtor® Onslow County NC Home Specialist
Kingsbridge Realty, Inc - Hubert, NC
Hi Vince,
If a property is priced right, staged professionally and available I believe it will sell.  
Feb 25, 2008 11:32 PM
Vince Kelly
Kelly Realty Group - Colorado Springs, CO
Thanks for the input Cynthia and I agree.  Do you think that you have some professional traits or habits that seems to work for you to sell your listings or attract buyers?
Feb 26, 2008 12:30 AM